YOU’RE LOOKING GOOD, OR AT LEAST YOU SHOULD BE Just as most people like to present themselves in a good light, positioning your brand to make a positive impression takes…

Often lost in the discussion about running a company is taking the initiative to foster and develop a positive company culture, which has an impact on all other facets of…

Have you ever considered why your customers or clients remain loyal over the long term, or perhaps others keep coming back periodically as a need presents itself? In part, it’s…

Since the beginning of the pandemic, I’ve touched a time or two on marketing philosophies. One of those is that even the darkest of times, it’s helpful to find a…

  Everyone knows that reviews are important for businesses, but a lot of people don’t realize just HOW important they are. Positive reviews can influence purchase decisions by allowing potential…

There’s a wonderful book from the late 1990s, Who Moved My Cheese? Cheese is used as a metaphor for something related to our livelihoods – our jobs, our relationships, our…

  By DM, I mean direct mail. Do you ever feel overwhelmed by your email inbox? Maybe you’re thinking, when don’t I feel that way? If we thought we were…

Again last week, I had a conversation that reminded me that there’s ongoing confusion about two marketing tactics: Search Engine Optimization (SEO) and Pay Per Click (PPC)/Search Engine Marketing (SEM)….

It was quite a memorable moment when I finished reading a great book, The Power of Moments. What an impact can be made with some simple, implementable tips. Here’s a summary…

  So, you think you know your buyers, customers, or clients. But do you? Perhaps you and your company have done what you do for many years, and you’ve surely gotten a lot right…