Your Eggs + One Basket = A Very Bad Idea

This past Monday was a dark day for some of the largest social media platforms across the entire world. For more than 7 hours, Facebook, Instagram, and Whatsapp were completely down. While the details of what happened to the platforms are still a bit murky, what we do know is more than 2 billion people and more than 200 million businesses were unable to access the platforms, rendering their social media marketing efforts useless for the day.

Social media is a critical part of a company’s marketing mix, and this week’s outage reminded us of the importance of having a diversified marketing approach. More than 20 years ago, we developed and trademarked our Diversified Marketing Portfolio®. After surveying a client’s business goals, its mix of products and/or services and the competitive landscape, we review dozens of potential tactics before allocating an annual budget across multiple strategic tactics to ensure a diversified approach.


To learn more about the Diversified Marketing Portfolio®, click the button below.

We’ve all heard not to put “all of your eggs in one basket,” so be sure your marketing efforts are diversified and balanced. If you need help, we’re here for you…this is what we have done since 1996.

“Social media is a great way to grow your business, especially if you are doing so on a low budget. However, it isn’t the only way to grow your business…”

~Kimberly Studdard