Snoozeletters are a Dime a Dozen
Posted On February 16, 2021
Don’t join the club of having a snoozeletter where your intent is a newsletter. Whether investing in a printed and mailed piece (which is still my favorite in our highly…
Marketing Insights from a Pandemic
Posted On November 10, 2020
There’s so much that could be written about lessons learned this year, many of them as unexpected as COVID-19 itself. I was talking with the CIM team last week about…
Ready For 2021 Reboot!
Posted On October 20, 2020
What a year it has been. Summer’s gone. Cooler temps are finally here. Thanksgiving is around the corner, and December will be filled with holiday activities. That makes now the…
Managing Your Brand: Design 101
Posted On September 1, 2020
It’s all around us: Bad graphic design. Whether on a billboard, on a website, or in your mailbox, you know it when you see it. One of my team members…
Watch Now vs. Read More
Posted On August 25, 2020
For years, we’ve been encouraging and helping our clients to incorporate video content into their marketing mix – website, email marketing, social media platforms, and online advertising. Research continues to…
Getting Social With It
Posted On August 18, 2020
Are you feeling overwhelmed by social media? For businesses, over the past few years, it has become a necessity to establish and maintain a presence on various social media platforms….
Look Good + Sound Great = Success!
Posted On August 11, 2020
YOU’RE LOOKING GOOD, OR AT LEAST YOU SHOULD BE Just as most people like to present themselves in a good light, positioning your brand to make a positive impression takes…
Company Culture – Is it Important?
Posted On August 4, 2020
Often lost in the discussion about running a company is taking the initiative to foster and develop a positive company culture, which has an impact on all other facets of…
Why Relationship Marketing?
Posted On July 28, 2020
Have you ever considered why your customers or clients remain loyal over the long term, or perhaps others keep coming back periodically as a need presents itself? In part, it’s…
Marketing in Difficult Times – Double Down
Posted On July 21, 2020
Since the beginning of the pandemic, I’ve touched a time or two on marketing philosophies. One of those is that even the darkest of times, it’s helpful to find a…