Embrace Google Analytics 4 for Enhanced Insights The countdown is on! Google has announced the sunsetting of Universal Analytics on July 1, 2023. If you haven’t set up, or if…

Anyone who is in charge of putting together even a small event quickly learns the task is much more substantial than one might think. There is a lot to consider,…

Have you ever wondered about the process of designing a logo? At CIM, the design process of creating a logo varies with every graphic designer. For some, it’s sketching concepts…

Do we need some Public Relations (PR) activity? Someone asked me why she couldn’t find us on Facebook. I feel like we’re being left behind in social media. Should we…

We’re getting close to that time of year when many companies reach out to those who mean the most to them: Their clients, their referral sources, and their preferred vendor…

A foundational mistake is assuming that you KNOW your clients, that is, what they want, what they expect, how they view your brand, etc. Sure, you have a good idea,…

It’s all around us: Bad graphic design. Whether on a billboard, on a website, or in your mailbox, you know it when you see it. One of my team members…

For years, we’ve been encouraging and helping our clients to incorporate video content into their marketing mix – website, email marketing, social media platforms, and online advertising. Research continues to…

Are you feeling overwhelmed by social media? For businesses, over the past few years, it has become a necessity to establish and maintain a presence on various social media platforms….

YOU’RE LOOKING GOOD, OR AT LEAST YOU SHOULD BE Just as most people like to present themselves in a good light, positioning your brand to make a positive impression takes…