Have You Cut the Cord? OTT (Over The Top) Advertising: CIMplified

Posted On June 1, 2021


What is OTT? OTT stands for “Over The Top” and refers to streaming services that deliver content via the internet. These services are delivered “over the top” of another platform,…

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PPC Tips and Tricks for Your Business

Posted On March 9, 2021


PPC stands for pay-per-click, a form of advertising that allows you to target consumers and generate potential leads. While there are quite a few platforms that perform PPC, we will…

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Don’t Rule Out DM!

Posted On June 30, 2020


By DM, I mean direct mail. Do you ever feel overwhelmed by your email inbox? Maybe you’re thinking, when don’t I feel that way? If we thought we were receiving…

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Importance of SEO vs. PPC/SEM

Posted On June 23, 2020


Again last week, I had a conversation that reminded me that there’s ongoing confusion about two marketing tactics: Search Engine Optimization (SEO) and Pay Per Click (PPC)/Search Engine Marketing (SEM)….

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Holiday Gifts and Cards? The Time to Act is Now!

Posted On October 16, 2014


You’re probably already feeling swooped up in the rush of planning for all that the last two months of the year will bring. Well, let’s add one or two more…

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A Salute to Our Troops

Posted On September 11, 2014


  My entire career has evolved around marketing and advertising, and I must say, I have produced, scripted and watched 100’s if not 1000’s of commercials; this is one of…

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