Embrace Google Analytics 4 for Enhanced Insights The countdown is on! Google has announced the sunsetting of Universal Analytics on July 1, 2023. If you haven’t set up, or if…

Anyone who is in charge of putting together even a small event quickly learns the task is much more substantial than one might think. There is a lot to consider,…

If you’ve watched the news, seen the internet or received emails in the past few months, you’ve likely heard and seen a LOT of buzz about a new generation of…

I’m happy to share with you an article I wrote for Nevada Business magazine: 2023 Marketing Trends: Brand is Everything. It ran in this month’s issue as a part of…

Are you confused about the difference between a landing page and a homepage? You’re not alone! Many people use these terms interchangeably, but they actually serve very different purposes. A…

Have you ever seen the short, animated videos for companies on social media or been browsing the web and wondered how they were made? Those explainer videos are an extremely…

We all can agree how far we have come with social media and everything that comes with it. Social media is used for various purposes, and one of the biggest…

Outdoor advertising, including billboards, vehicle wraps, bus shelter ads and more, have been effective for decades. They are UP and ON 24 hours a day. You can’t miss them even…

What is OTT? OTT stands for “Over The Top” and refers to streaming services that deliver content via the internet. These services are delivered “over the top” of another platform,…

PPC stands for pay-per-click, a form of advertising that allows you to target consumers and generate potential leads. While there are quite a few platforms that perform PPC, we will…