What is OTT? OTT stands for “Over The Top” and refers to streaming services that deliver content via the internet. These services are delivered “over the top” of another platform,…

PPC stands for pay-per-click, a form of advertising that allows you to target consumers and generate potential leads. While there are quite a few platforms that perform PPC, we will…

By DM, I mean direct mail. Do you ever feel overwhelmed by your email inbox? Maybe you’re thinking, when don’t I feel that way? If we thought we were receiving…

Again last week, I had a conversation that reminded me that there’s ongoing confusion about two marketing tactics: Search Engine Optimization (SEO) and Pay Per Click (PPC)/Search Engine Marketing (SEM)….

You’re probably already feeling swooped up in the rush of planning for all that the last two months of the year will bring. Well, let’s add one or two more…

  My entire career has evolved around marketing and advertising, and I must say, I have produced, scripted and watched 100’s if not 1000’s of commercials; this is one of…