So, You Think You Know Your Target Audience…

Posted On September 22, 2020


A foundational mistake is assuming that you KNOW your clients, that is, what they want, what they expect, how they view your brand, etc. Sure, you have a good idea,…

Read More

The Human Spirit

Posted On September 8, 2020


Last weekend, I visited my daughter in Southern California, right in the middle of some of the most stringent COVID restrictions in the country. Businesses are hurting. Their business models…

Read More

Managing Your Brand: Design 101

Posted On September 1, 2020


It’s all around us: Bad graphic design. Whether on a billboard, on a website, or in your mailbox, you know it when you see it. One of my team members…

Read More

Watch Now vs. Read More

Posted On August 25, 2020


For years, we’ve been encouraging and helping our clients to incorporate video content into their marketing mix – website, email marketing, social media platforms, and online advertising. Research continues to…

Read More

Getting Social With It

Posted On August 18, 2020


Are you feeling overwhelmed by social media? For businesses, over the past few years, it has become a necessity to establish and maintain a presence on various social media platforms….

Read More

Look Good + Sound Great = Success!

Posted On August 11, 2020


YOU’RE LOOKING GOOD, OR AT LEAST YOU SHOULD BE Just as most people like to present themselves in a good light, positioning your brand to make a positive impression takes…

Read More

Company Culture – Is it Important?

Posted On August 4, 2020


Often lost in the discussion about running a company is taking the initiative to foster and develop a positive company culture, which has an impact on all other facets of…

Read More

Why Relationship Marketing?

Posted On July 28, 2020


Have you ever considered why your customers or clients remain loyal over the long term, or perhaps others keep coming back periodically as a need presents itself? In part, it’s…

Read More

Marketing in Difficult Times – Double Down

Posted On July 21, 2020


Since the beginning of the pandemic, I’ve touched a time or two on marketing philosophies. One of those is that even the darkest of times, it’s helpful to find a…

Read More

STAR Power and How to Get It

Posted On July 14, 2020


Everyone knows that reviews are important for businesses, but a lot of people don’t realize just HOW important they are. Positive reviews can influence purchase decisions by allowing potential customers…

Read More