The Next Big Thing

Posted On March 28, 2023

If you’ve watched the news, seen the internet or received emails in the past few months, you’ve likely heard and seen a LOT of buzz about a new generation of…

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The Making of a Name: Branding with Intention

Posted On February 8, 2023

I’m happy to share with you an article I wrote for Nevada Business magazine: 2023 Marketing Trends: Brand is Everything. It ran in this month’s issue as a part of…

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The Differences and Importance of Landing Pages and Homepages

Posted On January 19, 2023

Are you confused about the difference between a landing page and a homepage? You’re not alone! Many people use these terms interchangeably, but they actually serve very different purposes. A…

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Explainer Videos and Their Power

Posted On November 15, 2022

Have you ever seen the short, animated videos for companies on social media or been browsing the web and wondered how they were made? Those explainer videos are an extremely…

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Utilizing Paid Advertisements on Social Media

Posted On October 18, 2022

We all can agree how far we have come with social media and everything that comes with it. Social media is used for various purposes, and one of the biggest…

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Marketing Insights from a Recession

Posted On September 30, 2022

Similar to the last few years, 2022 has been an unpredictable, but interesting year, to say the least. With the reports that a recession is looming or already upon us,…

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Conversational Marketing

Posted On July 6, 2022

We have come a long way in terms of marketing and communicating with one another. It used to take days to have messages delivered by planes or trains. Now, you…

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Generational Marketing: More Important than You Might Think

Posted On April 28, 2022

Our country is composed of multiple generations, each with widely varying viewpoints, experiences and lifestyles. All of these have a significant impact on how individuals like to receive information, make…

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Happy National Pet Day!

Posted On April 11, 2022

Happy National Pet Day! If you’re like the CIM team, pets have played a significant role in your life. We do things to make them happy, and they make us…

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The Power of Outdoor Advertising

Posted On March 15, 2022

Outdoor advertising, including billboards, vehicle wraps, bus shelter ads and more, have been effective for decades. They are UP and ON 24 hours a day. You can’t miss them even…

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