DJs for PJs… PJs in Perpetuity

Posted On April 16, 2021


This week, I have something near and dear to my heart to share with you. Way back in 2003, when I was a part of the Las Vegas Chamber of…

Read More

2021 Email Marketing Trends – Part 2

Posted On April 6, 2021


In our last article, we covered some of the email trends we’re seeing as we work daily in the digital space. With email marketing continuing to grow and remaining, or…

Read More

2021 Email Marketing Trends – Part 1

Posted On March 23, 2021


The manner in which we conduct business and how we reach out to clients are constantly changing. An ever-increasing number of individuals each year go digital. Fortunately, most everybody can…

Read More

PPC Tips and Tricks for Your Business

Posted On March 9, 2021


PPC stands for pay-per-click, a form of advertising that allows you to target consumers and generate potential leads. While there are quite a few platforms that perform PPC, we will…

Read More

Snoozeletters are a Dime a Dozen

Posted On February 16, 2021


Don’t join the club of having a snoozeletter where your intent is a newsletter. Whether investing in a printed and mailed piece (which is still my favorite in our highly…

Read More

Don’t Let Analysis Paralysis Take Over Your Marketing

Posted On January 28, 2021


Do we need some Public Relations (PR) activity? Someone asked me why she couldn’t find us on Facebook. I feel like we’re being left behind in social media. Should we…

Read More

FIVE REFERRAL TIPS

Posted On January 11, 2021


Ask a current client directly:If you don’t ask for referrals, you may not receive them. People are often reluctant to ask for a referral from a current or past client;…

Read More

All We Wanted for Christmas

Posted On December 15, 2020


December is traditionally the season of giving. Of course, that doesn’t literally mean a present in-hand. You can help a neighbor or friend in need, make a donation in time…

Read More

We’re Thankful For You and…

Posted On November 25, 2020


Thanksgiving is a time for family, friends, fond memories (and making new ones!), giving thanks, and more. Personally, I have a lot to be thankful for and will enjoy the…

Read More

Marketing Insights from a Pandemic

Posted On November 10, 2020


There’s so much that could be written about lessons learned this year, many of them as unexpected as COVID-19 itself. I was talking with the CIM team last week about…

Read More