Key Lesson from Marketing 101

Posted On July 7, 2020


There’s a wonderful book from the late 1990s, Who Moved My Cheese? Cheese is used as a metaphor for something related to our livelihoods – our jobs, our relationships, our…

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Don’t Rule Out DM!

Posted On June 30, 2020


By DM, I mean direct mail. Do you ever feel overwhelmed by your email inbox? Maybe you’re thinking, when don’t I feel that way? If we thought we were receiving…

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Importance of SEO vs. PPC/SEM

Posted On June 23, 2020


Again last week, I had a conversation that reminded me that there’s ongoing confusion about two marketing tactics: Search Engine Optimization (SEO) and Pay Per Click (PPC)/Search Engine Marketing (SEM)….

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The Power of Memorable Moments

Posted On June 16, 2020


It was quite a memorable moment when I finished reading a great book, The Power of Moments. What an impact can be made with some simple, implementable tips. Here’s a summary…

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Perception vs. Reality – What do your clients think?

Posted On June 9, 2020


So, you think you know your buyers, customers, or clients. But do you? Perhaps you and your company have done what you do for many years, and you’ve surely gotten a lot right to…

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Chaos Resets the Playing Field

Posted On June 2, 2020


We’ve all been experiencing a world of chaos over the past few months, and in a recent peer group, we discussed how chaos resets the playing field. It reminded me…

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Synchronize Your Brand

Posted On May 25, 2020


You’ve heard me say it: Branding is Everything. Your brand is the core, the foundation of all that you are and do for clients. This week, we invite you to…

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Marketing Tools for the Social Distancing Era… and Beyond

Posted On May 18, 2020


How much change has your business experienced in the past several months? Probably more than you’ve seen over the past few years combined! When a new technology comes out, there…

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The Good, The Bad, and The Ugly of Content

Posted On May 11, 2020


You already know how important it is to communicate with your target audiences: Clients, customers, and vendor partners need to know about your company, its offerings, your team, relevant industry…

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CIMple de Mayo: Street Tacos

Posted On April 29, 2020


RECIPE & DIRECTIONS See our other recipes Salsa Roja Guacamole

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