The Making of a Name: Branding with Intention
Posted On February 8, 2023
I’m happy to share with you an article I wrote for Nevada Business magazine: 2023 Marketing Trends: Brand is Everything. It ran in this month’s issue as a part of…
The Differences and Importance of Landing Pages and Homepages
Posted On January 19, 2023
Are you confused about the difference between a landing page and a homepage? You’re not alone! Many people use these terms interchangeably, but they actually serve very different purposes. A…
Explainer Videos and Their Power
Posted On November 15, 2022
Have you ever seen the short, animated videos for companies on social media or been browsing the web and wondered how they were made? Those explainer videos are an extremely…
Utilizing Paid Advertisements on Social Media
Posted On October 18, 2022
We all can agree how far we have come with social media and everything that comes with it. Social media is used for various purposes, and one of the biggest…
Marketing Insights from a Recession
Posted On September 30, 2022
Similar to the last few years, 2022 has been an unpredictable, but interesting year, to say the least. With the reports that a recession is looming or already upon us,…
Conversational Marketing
Posted On July 6, 2022
We have come a long way in terms of marketing and communicating with one another. It used to take days to have messages delivered by planes or trains. Now, you…
Generational Marketing: More Important than You Might Think
Posted On April 28, 2022
Our country is composed of multiple generations, each with widely varying viewpoints, experiences and lifestyles. All of these have a significant impact on how individuals like to receive information, make…
Happy National Pet Day!
Posted On April 11, 2022
Happy National Pet Day! If you’re like the CIM team, pets have played a significant role in your life. We do things to make them happy, and they make us…
The Power of Outdoor Advertising
Posted On March 15, 2022
Outdoor advertising, including billboards, vehicle wraps, bus shelter ads and more, have been effective for decades. They are UP and ON 24 hours a day. You can’t miss them even…
Listen to Darcy K. Neighbors’ interview on iHeart radio’s CEOs You Should Know Las Vegas
Posted On March 2, 2022
Listen to Darcy K. Neighbors’ interview on iHeart radio’s CEOs You Should Know Las Vegas. She discusses CIM Marketing Partners’ journey over more than 25 years, helping clients grow…