The Silver Lining of Rising Printing Costs

Posted On October 26, 2021


For more than a year, we (and our clients) have been experiencing rising costs for virtually everything we print for our clients. We’re not talking about periodic “slight price increases.”…

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Your Eggs + One Basket = A Very Bad Idea

Posted On October 6, 2021


This past Monday was a dark day for some of the largest social media platforms across the entire world. For more than 7 hours, Facebook, Instagram, and Whatsapp were completely…

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Taking Down Errant Reviews

Posted On July 27, 2021


In March of 2021, Google released a “Manage Your Reviews” tool, which gives Google My Business owners the ability to take down and see the status of each Google review…

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Marketing in Difficult Times – Double Down

Posted On July 21, 2020


Since the beginning of the pandemic, I’ve touched a time or two on marketing philosophies. One of those is that even the darkest of times, it’s helpful to find a…

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Chaos Resets the Playing Field

Posted On June 2, 2020


We’ve all been experiencing a world of chaos over the past few months, and in a recent peer group, we discussed how chaos resets the playing field. It reminded me…

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Communicating with Compassion

Posted On March 31, 2020


As you navigate the way through the new reality of COVID-19, you’re balancing so much: Taking care of your family and yourself, managing your company and team, reworking your business…

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PPC vs. SEO: Head to Head

Posted On March 13, 2018


In today’s world, you have undoubtedly heard of SEO and PPC. The terms are unavoidable in our digitally, Internet-focused world. Everywhere you turn, there’s a new article detailing new SEO…

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Why Relationship Marketing?

Posted On February 7, 2018


Have you ever considered why your customers or clients stick around or keep coming back? It’s because you’ve invested energy and time in building a relationship with them – and…

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The Hollywood Remake, the Everyday Company Way

Posted On August 14, 2014


We see it every day: the revamp, refresh, reimagine or relaunch of movies and TV shows from 10, 20 and 30+ years ago. Oftentimes, these new versions are met with…

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Don’t Let Analysis Paralysis Take Over Your Marketing

Posted On August 7, 2014


Do we need some PR? Someone asked me why she couldn’t find us on Facebook. I feel like we’re being left behind in social media. Should we do that sponsorship?…

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