Generational Marketing: More Important than You Might Think

Posted On April 28, 2022


Our country is composed of multiple generations, each with widely varying viewpoints, experiences and lifestyles. All of these have a significant impact on how individuals like to receive information, make…

Read More

Your Eggs + One Basket = A Very Bad Idea

Posted On October 6, 2021


This past Monday was a dark day for some of the largest social media platforms across the entire world. For more than 7 hours, Facebook, Instagram, and Whatsapp were completely…

Read More

What is your marketing strategy for 2022?

Posted On September 21, 2021


It’s that time of year, again. Fall is here, and it’s time to plan and budget for next year. Depending on how you do it, it can be a chore…

Read More

PPC Tips and Tricks for Your Business

Posted On March 9, 2021


PPC stands for pay-per-click, a form of advertising that allows you to target consumers and generate potential leads. While there are quite a few platforms that perform PPC, we will…

Read More

Snoozeletters are a Dime a Dozen

Posted On February 16, 2021


Don’t join the club of having a snoozeletter where your intent is a newsletter. Whether investing in a printed and mailed piece (which is still my favorite in our highly…

Read More

Marketing Insights from a Pandemic

Posted On November 10, 2020


There’s so much that could be written about lessons learned this year, many of them as unexpected as COVID-19 itself. I was talking with the CIM team last week about…

Read More

Ready For 2021 Reboot!

Posted On October 20, 2020


What a year it has been. Summer’s gone. Cooler temps are finally here. Thanksgiving is around the corner, and December will be filled with holiday activities. That makes now the…

Read More

Managing Your Brand: Design 101

Posted On September 1, 2020


It’s all around us: Bad graphic design. Whether on a billboard, on a website, or in your mailbox, you know it when you see it. One of my team members…

Read More

Watch Now vs. Read More

Posted On August 25, 2020


For years, we’ve been encouraging and helping our clients to incorporate video content into their marketing mix – website, email marketing, social media platforms, and online advertising. Research continues to…

Read More

Getting Social With It

Posted On August 18, 2020


Are you feeling overwhelmed by social media? For businesses, over the past few years, it has become a necessity to establish and maintain a presence on various social media platforms….

Read More