There’s so much that could be written about lessons learned this year, many of them as unexpected as COVID-19 itself. I was talking with the CIM team last week about…

A foundational mistake is assuming that you KNOW your clients, that is, what they want, what they expect, how they view your brand, etc. Sure, you have a good idea,…

For years, we’ve been encouraging and helping our clients to incorporate video content into their marketing mix – website, email marketing, social media platforms, and online advertising. Research continues to…

Are you feeling overwhelmed by social media? For businesses, over the past few years, it has become a necessity to establish and maintain a presence on various social media platforms….

  So, you think you know your buyers, customers, or clients. But do you? Perhaps you and your company have done what you do for many years, and you’ve surely gotten a lot right…

Nowadays, your life may seem like a blur. Our world has been turned upside down…at work and at home. I hope you’re doing all you can to stay safe, balancing…

  I hope this message reaches you in good spirits, with you, your family and colleagues doing well and staying healthy. This week, we are happy to share two things…

  I hope this message reaches you in good spirits, with you, your family and colleagues doing well and staying healthy. Here’s a little scenario you might find familiar: As…

One valuable method of research is a focus group. While the purposes, processes and information collected varies per project, very generally, a focus group follows along these lines: A small…