Getting Social With It

Are you feeling overwhelmed by social media? For businesses, over the past few years, it has become a necessity to establish and maintain a presence on various social media platforms. Especially now, in a time where an in-person conversation is not always possible, many have turned to social media as a way to communicate directly with their audience. Some companies have reluctantly been forced into social media, simply because this is where people are these days. Others have embraced these new communication channels as additional avenues to build awareness and attract clients. Here are a few “lessons learned” from our team, who is immersed in the social media landscape. They have become guiding principles to avoid becoming overwhelmed, allowing us to focus resources most effectively.


For the past few years, my social media team and I have attended Social Media Marketing World, one of the largest social media conferences in the country. From them, we learned that you fail at social media by trying to be active everywhere and not giving any of them your all. Instead, you should pick one or two and be REMARKABLE on those platforms. Choose the ones that make sense for your company. Where are your current and potential clients interacting? What are their demographics? Match your efforts to your audiences.


If you’re going to have a presence on a particular platform, do so with intent. Beyond building out your landing page to reflect (graphically and content) your brand, plan regular new content and posts, and stick with it. Avoid the bad impression that results from a client or prospect seeing that you haven’t had any activity in the recent past. Build out a content calendar for posts and react/reply to posts of others on your pages.


Visitors to your pages should experience content that resonates. There should be a good mix of posts: Consider product/service updates, testimonials, team member profiles, client stories, and special events. Each post should connect in some way with visitors, making them feel a part of your company. Your presence on social media platforms is an opportunity to further enhance and manage your overall brand and its reputation. Planning and managing your efforts will help you avoid feeling overwhelmed and overworked.

Quote of the week:

We don’t have a choice on whether we do social media, the question is how well we do it.

Erik Qualman