Synchronize Your Brand

You’ve heard me say it: Branding is Everything. Your brand is the core, the foundation of all that you are and do for clients. This week, we invite you to take time to review your brand, in particular, where and how your logo and its branding elements are being used and seen in the marketplace. To help you do that, we created a Brand Synchronization tool.

What is Brand Synchronization, and Why is It Important?
When a company has been around for years and has had a number of employees come and go, there’s a pretty good chance that your brand (that is, your logo and branding elements, such as colors and marks) may not always be used appropriately. Typically, over time, when there isn’t a diligent effort regarding brand usage, your logo may be used in the wrong color, it may be stretched, it may not be used in the proper resolution, etc.

We encourage you to use our tool to review the state of your company’s brand and then commit to shoring up any weaknesses. If you have any questions or would like help synchronizing your brand, we’re here to help.

Quote of the week:

A great brand is a story that never stops unfolding.

Tony Hsieh