Your Eggs + One Basket = A Very Bad Idea
Posted On October 6, 2021

This past Monday was a dark day for some of the largest social media platforms across the entire world. For more than 7 hours, Facebook, Instagram, and Whatsapp were completely…
What is your marketing strategy for 2022?
Posted On September 21, 2021

It’s that time of year, again. Fall is here, and it’s time to plan and budget for next year. Depending on how you do it, it can be a chore…
Taking Down Errant Reviews
Posted On July 27, 2021

In March of 2021, Google released a “Manage Your Reviews” tool, which gives Google My Business owners the ability to take down and see the status of each Google review…
The 3 R’s: Relationships, Referrals, and Reviews
Posted On June 13, 2021

I recently gave a presentation at Vista Consulting Team’s 2021 Annual Conference in Dallas. Vista is (obviously!) a consulting team that works with law firms across the country and Canada…
PPC Tips and Tricks for Your Business
Posted On March 9, 2021

PPC stands for pay-per-click, a form of advertising that allows you to target consumers and generate potential leads. While there are quite a few platforms that perform PPC, we will…
Snoozeletters are a Dime a Dozen
Posted On February 16, 2021

Don’t join the club of having a snoozeletter where your intent is a newsletter. Whether investing in a printed and mailed piece (which is still my favorite in our highly…
Don’t Let Analysis Paralysis Take Over Your Marketing
Posted On January 28, 2021

Do we need some Public Relations (PR) activity? Someone asked me why she couldn’t find us on Facebook. I feel like we’re being left behind in social media. Should we…
Marketing Insights from a Pandemic
Posted On November 10, 2020

There’s so much that could be written about lessons learned this year, many of them as unexpected as COVID-19 itself. I was talking with the CIM team last week about…
Ready For 2021 Reboot!
Posted On October 20, 2020

What a year it has been. Summer’s gone. Cooler temps are finally here. Thanksgiving is around the corner, and December will be filled with holiday activities. That makes now the…
Managing Your Brand: Design 101
Posted On September 1, 2020

It’s all around us: Bad graphic design. Whether on a billboard, on a website, or in your mailbox, you know it when you see it. One of my team members…