So, You Think You Know Your Target Audience…
Posted On September 22, 2020
![](https://cimmp.com/wp-content/uploads/2020/09/11-09-20-EMAIL-BLAST_800X520_4.jpg)
A foundational mistake is assuming that you KNOW your clients, that is, what they want, what they expect, how they view your brand, etc. Sure, you have a good idea,…
Perception vs. Reality – What do your clients think?
Posted On June 9, 2020
![](https://cimmp.com/wp-content/uploads/2020/06/BLOG-800X520-Perseption-vs-reality.jpg)
So, you think you know your buyers, customers, or clients. But do you? Perhaps you and your company have done what you do for many years, and you’ve surely gotten a lot right…
Don’t Be a Focus Group of One
Posted On June 26, 2014
![](https://cimmp.com/wp-content/uploads/2019/04/lsix.png)
One valuable method of research is a focus group. While the purposes, processes and information collected varies per project, very generally, a focus group follows along these lines: A small…