Perception vs. Reality – What do your clients think?

Posted On June 9, 2020


So, you think you know your buyers, customers, or clients. But do you? Perhaps you and your company have done what you do for many years, and you’ve surely gotten a lot right to…

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Don’t Be a Focus Group of One

Posted On June 26, 2014


One valuable method of research is a focus group. While the purposes, processes and information collected varies per project, very generally, a focus group follows along these lines: A small…

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