Constructing Your Content Marketing

Posted On August 28, 2014


As a full service marketing firm, CIM Marketing Partners has built our fair share of corporate websites. A question that always comes up in the planning process is, “Should we…

Read More

The Hollywood Remake, the Everyday Company Way

Posted On August 14, 2014


We see it every day: the revamp, refresh, reimagine or relaunch of movies and TV shows from 10, 20 and 30+ years ago. Oftentimes, these new versions are met with…

Read More

Don’t Let Analysis Paralysis Take Over Your Marketing

Posted On August 7, 2014


Do we need some PR? Someone asked me why she couldn’t find us on Facebook. I feel like we’re being left behind in social media. Should we do that sponsorship?…

Read More

The Tale of Two Marketing Committees

Posted On July 10, 2014


Committees. Depending on your experience with one, you may think they’re great, or maybe a total waste of time. In a nutshell, some get results, some don’t. Here’s the tale…

Read More

Google Launches Domain Name Registration Services

Posted On July 3, 2014


In late June, Google announced that it would begin providing domain name registration services.  This doesn’t seem like a big deal, but it will impact the big players like GoDaddy,…

Read More

Don’t Be a Focus Group of One

Posted On June 26, 2014


One valuable method of research is a focus group. While the purposes, processes and information collected varies per project, very generally, a focus group follows along these lines: A small…

Read More

Right-fit Marketing for Business Success

Posted On June 16, 2014


Every single day, we in the marketing and public relations field are inundated with “the next best thing,” the new opportunity, the new platform, the new service, the new best…

Read More

Social Media: What Is a Business to Do?

Posted On June 5, 2014


It’s everywhere. Articles, blogs, websites, service providers…all compelling businesses to “do” social media. Your competition is doing it. Maybe you’re doing it. I want to point out a parallel from…

Read More

Anyone Can Do Marketing

Posted On May 29, 2014


Say, what? “Anyone can do marketing.” Yes, it’s true. Anyone can do marketing. Problem is, being able to “do it” doesn’t equate to being able to do it well. I can’t tell you…

Read More

5 Things to Consider when Hiring an Agency

Posted On May 22, 2014


You have been limping along and trying to do marketing and public relations in house with little to no results? There are 5 CIMple considerations in looking for and hiring an outsourced marketing or…

Read More