LinkedIn In A Hurry
Posted On October 23, 2014

Silly question; of course, you’re busy. Most of our clients come to us looking for marketing partners that can elevate the visibility of their business, allowing us to take daily…
Holiday Gifts and Cards? The Time to Act is Now!
Posted On October 16, 2014

You’re probably already feeling swooped up in the rush of planning for all that the last two months of the year will bring. Well, let’s add one or two more…
The 2015 Planning Window of Opportunity is Upon You
Posted On September 18, 2014

Summer’s gone. School has started. Cooler temps are on the way. Thanksgiving is around the corner. December will be all filled up with holiday activities. That makes now the perfect time to…
A Salute to Our Troops
Posted On September 11, 2014

My entire career has evolved around marketing and advertising, and I must say, I have produced, scripted and watched 100’s if not 1000’s of commercials; this is one of…
Constructing Your Content Marketing
Posted On August 28, 2014

As a full service marketing firm, CIM Marketing Partners has built our fair share of corporate websites. A question that always comes up in the planning process is, “Should we…
The Hollywood Remake, the Everyday Company Way
Posted On August 14, 2014

We see it every day: the revamp, refresh, reimagine or relaunch of movies and TV shows from 10, 20 and 30+ years ago. Oftentimes, these new versions are met with…
Don’t Let Analysis Paralysis Take Over Your Marketing
Posted On August 7, 2014

Do we need some PR? Someone asked me why she couldn’t find us on Facebook. I feel like we’re being left behind in social media. Should we do that sponsorship?…
The Tale of Two Marketing Committees
Posted On July 10, 2014

Committees. Depending on your experience with one, you may think they’re great, or maybe a total waste of time. In a nutshell, some get results, some don’t. Here’s the tale…
Google Launches Domain Name Registration Services
Posted On July 3, 2014

In late June, Google announced that it would begin providing domain name registration services. This doesn’t seem like a big deal, but it will impact the big players like GoDaddy,…
Don’t Be a Focus Group of One
Posted On June 26, 2014

One valuable method of research is a focus group. While the purposes, processes and information collected varies per project, very generally, a focus group follows along these lines: A small…