Every single day, we in the marketing and public relations field are inundated with “the next best thing,” the new opportunity, the new platform, the new service, the new best…

It’s everywhere. Articles, blogs, websites, service providers…all compelling businesses to “do” social media. Your competition is doing it. Maybe you’re doing it. I want to point out a parallel from…

  Say, what? “Anyone can do marketing.” Yes, it’s true. Anyone can do marketing. The problem is, being able to “do it” doesn’t equate to being able to do it well. I…

You have been limping along and trying to do marketing and public relations in house with little to no results? There are 5 CIMple considerations in looking for and hiring an outsourced marketing or…