Don’t Let Analysis Paralysis Take Over Your Marketing

Posted On January 28, 2021


Do we need some Public Relations (PR) activity? Someone asked me why she couldn’t find us on Facebook. I feel like we’re being left behind in social media. Should we…

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FIVE REFERRAL TIPS

Posted On January 11, 2021


Ask a current client directly:If you don’t ask for referrals, you may not receive them. People are often reluctant to ask for a referral from a current or past client;…

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All We Wanted for Christmas

Posted On December 15, 2020


December is traditionally the season of giving. Of course, that doesn’t literally mean a present in-hand. You can help a neighbor or friend in need, make a donation in time…

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We’re Thankful For You and…

Posted On November 25, 2020


Thanksgiving is a time for family, friends, fond memories (and making new ones!), giving thanks, and more. Personally, I have a lot to be thankful for and will enjoy the…

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Marketing Insights from a Pandemic

Posted On November 10, 2020


There’s so much that could be written about lessons learned this year, many of them as unexpected as COVID-19 itself. I was talking with the CIM team last week about…

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Ready For 2021 Reboot!

Posted On October 20, 2020


What a year it has been. Summer’s gone. Cooler temps are finally here. Thanksgiving is around the corner, and December will be filled with holiday activities. That makes now the…

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Only 58 Working Days Until Christmas!

Posted On October 6, 2020


We’re getting close to that time of year when many companies reach out to those who mean the most to them: Their clients, their referral sources, and their preferred vendor…

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So, You Think You Know Your Target Audience…

Posted On September 22, 2020


A foundational mistake is assuming that you KNOW your clients, that is, what they want, what they expect, how they view your brand, etc. Sure, you have a good idea,…

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The Human Spirit

Posted On September 8, 2020


Last weekend, I visited my daughter in Southern California, right in the middle of some of the most stringent COVID restrictions in the country. Businesses are hurting. Their business models…

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Managing Your Brand: Design 101

Posted On September 1, 2020


It’s all around us: Bad graphic design. Whether on a billboard, on a website, or in your mailbox, you know it when you see it. One of my team members…

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