Marketing Insights from a Recession

Posted On September 30, 2022

Similar to the last few years, 2022 has been an unpredictable, but interesting year, to say the least. With the reports that a recession is looming or already upon us,…

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Conversational Marketing

Posted On July 6, 2022

We have come a long way in terms of marketing and communicating with one another. It used to take days to have messages delivered by planes or trains. Now, you…

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Generational Marketing: More Important than You Might Think

Posted On April 28, 2022

Our country is composed of multiple generations, each with widely varying viewpoints, experiences and lifestyles. All of these have a significant impact on how individuals like to receive information, make…

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Happy National Pet Day!

Posted On April 11, 2022

Happy National Pet Day! If you’re like the CIM team, pets have played a significant role in your life. We do things to make them happy, and they make us…

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The Power of Outdoor Advertising

Posted On March 15, 2022

Outdoor advertising, including billboards, vehicle wraps, bus shelter ads and more, have been effective for decades. They are UP and ON 24 hours a day. You can’t miss them even…

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Listen to Darcy K. Neighbors’ interview on iHeart radio’s CEOs You Should Know Las Vegas

Posted On March 2, 2022

Listen to Darcy K. Neighbors’ interview on iHeart radio’s CEOs You Should Know Las Vegas. She discusses CIM Marketing Partners’ journey over more than 25 years, helping clients grow their…

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Behind the Scenes: The Process of Designing a Professional Logo

Posted On February 16, 2022

Have you ever wondered about the process of designing a logo? At CIM, the design process of creating a logo varies with every graphic designer. For some, it’s sketching concepts…

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A Focus Group of One

Posted On November 16, 2021

Each fall, we perform a number of Strategic Marketing Summits® for clients where we review the prior year and plan for the upcoming year. During those sessions, we discuss dozens…

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The Silver Lining of Rising Printing Costs

Posted On October 26, 2021

For more than a year, we (and our clients) have been experiencing rising costs for virtually everything we print for our clients. We’re not talking about periodic “slight price increases.”…

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Your Eggs + One Basket = A Very Bad Idea

Posted On October 6, 2021

This past Monday was a dark day for some of the largest social media platforms across the entire world. For more than 7 hours, Facebook, Instagram, and Whatsapp were completely…

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