Generational Marketing: More Important than You Might Think

Posted On April 28, 2022

Our country is composed of multiple generations, each with widely varying viewpoints, experiences and lifestyles. All of these have a significant impact on how individuals like to receive information, make…

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Happy National Pet Day!

Posted On April 11, 2022

Happy National Pet Day! If you’re like the CIM team, pets have played a significant role in your life. We do things to make them happy, and they make us…

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The Power of Outdoor Advertising

Posted On March 15, 2022

Outdoor advertising, including billboards, vehicle wraps, bus shelter ads and more, have been effective for decades. They are UP and ON 24 hours a day. You can’t miss them even…

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Listen to Darcy K. Neighbors’ interview on iHeart radio’s CEOs You Should Know Las Vegas

Posted On March 2, 2022

Listen to Darcy K. Neighbors’ interview on iHeart radio’s CEOs You Should Know Las Vegas. She discusses CIM Marketing Partners’ journey over more than 25 years, helping clients grow their…

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Behind the Scenes: The Process of Designing a Professional Logo

Posted On February 16, 2022

Have you ever wondered about the process of designing a logo? At CIM, the design process of creating a logo varies with every graphic designer. For some, it’s sketching concepts…

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A Focus Group of One

Posted On November 16, 2021

Each fall, we perform a number of Strategic Marketing Summits® for clients where we review the prior year and plan for the upcoming year. During those sessions, we discuss dozens…

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The Silver Lining of Rising Printing Costs

Posted On October 26, 2021

For more than a year, we (and our clients) have been experiencing rising costs for virtually everything we print for our clients. We’re not talking about periodic “slight price increases.”…

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Your Eggs + One Basket = A Very Bad Idea

Posted On October 6, 2021

This past Monday was a dark day for some of the largest social media platforms across the entire world. For more than 7 hours, Facebook, Instagram, and Whatsapp were completely…

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What is your marketing strategy for 2022?

Posted On September 21, 2021

It’s that time of year, again. Fall is here, and it’s time to plan and budget for next year. Depending on how you do it, it can be a chore…

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Creating a Positive Company Culture

Posted On August 24, 2021

Whether you are the owner of a small business or the CEO of a large corporation, company culture is the backbone of a happy and successful work environment. It’s oftentimes…

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