PPC stands for pay-per-click, a form of advertising that allows you to target consumers and generate potential leads. While there are quite a few platforms that perform PPC, we will…

Don’t join the club of having a snoozeletter where your intent is a newsletter. Whether investing in a printed and mailed piece (which is still my favorite in our highly…

Do we need some Public Relations (PR) activity? Someone asked me why she couldn’t find us on Facebook. I feel like we’re being left behind in social media. Should we…

Ask a current client directly:If you don’t ask for referrals, you may not receive them. People are often reluctant to ask for a referral from a current or past client;…

December is traditionally the season of giving. Of course, that doesn’t literally mean a present in-hand. You can help a neighbor or friend in need, make a donation in time…

Thanksgiving is a time for family, friends, fond memories (and making new ones!), giving thanks, and more. Personally, I have a lot to be thankful for and will enjoy the…

There’s so much that could be written about lessons learned this year, many of them as unexpected as COVID-19 itself. I was talking with the CIM team last week about…

What a year it has been. Summer’s gone. Cooler temps are finally here. Thanksgiving is around the corner, and December will be filled with holiday activities. That makes now the…

We’re getting close to that time of year when many companies reach out to those who mean the most to them: Their clients, their referral sources, and their preferred vendor…

A foundational mistake is assuming that you KNOW your clients, that is, what they want, what they expect, how they view your brand, etc. Sure, you have a good idea,…