I’m happy to share with you an article I wrote for Nevada Business magazine: 2023 Marketing Trends: Brand is Everything. It ran in this month’s issue as a part of…

Have you ever wondered about the process of designing a logo? At CIM, the design process of creating a logo varies with every graphic designer. For some, it’s sketching concepts…

Each fall, we perform a number of Strategic Marketing Summits® for clients where we review the prior year and plan for the upcoming year. During those sessions, we discuss dozens…

For more than a year, we (and our clients) have been experiencing rising costs for virtually everything we print for our clients. We’re not talking about periodic “slight price increases.”…

This past Monday was a dark day for some of the largest social media platforms across the entire world. For more than 7 hours, Facebook, Instagram, and Whatsapp were completely…

It’s that time of year, again. Fall is here, and it’s time to plan and budget for next year. Depending on how you do it, it can be a chore…

Whether you are the owner of a small business or the CEO of a large corporation, company culture is the backbone of a happy and successful work environment. It’s oftentimes…

In March of 2021, Google released a “Manage Your Reviews” tool, which gives Google My Business owners the ability to take down and see the status of each Google review…

I recently gave a presentation at Vista Consulting Team’s 2021 Annual Conference in Dallas. Vista is (obviously!) a consulting team that works with law firms across the country and Canada…

What is OTT? OTT stands for “Over The Top” and refers to streaming services that deliver content via the internet. These services are delivered “over the top” of another platform,…