The Making of a Name: Branding with Intention

Posted On February 8, 2023

I’m happy to share with you an article I wrote for Nevada Business magazine: 2023 Marketing Trends: Brand is Everything. It ran in this month’s issue as a part of…

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Behind the Scenes: The Process of Designing a Professional Logo

Posted On February 16, 2022

Have you ever wondered about the process of designing a logo? At CIM, the design process of creating a logo varies with every graphic designer. For some, it’s sketching concepts…

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A Focus Group of One

Posted On November 16, 2021

Each fall, we perform a number of Strategic Marketing Summits® for clients where we review the prior year and plan for the upcoming year. During those sessions, we discuss dozens…

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The Silver Lining of Rising Printing Costs

Posted On October 26, 2021

For more than a year, we (and our clients) have been experiencing rising costs for virtually everything we print for our clients. We’re not talking about periodic “slight price increases.”…

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Your Eggs + One Basket = A Very Bad Idea

Posted On October 6, 2021

This past Monday was a dark day for some of the largest social media platforms across the entire world. For more than 7 hours, Facebook, Instagram, and Whatsapp were completely…

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What is your marketing strategy for 2022?

Posted On September 21, 2021

It’s that time of year, again. Fall is here, and it’s time to plan and budget for next year. Depending on how you do it, it can be a chore…

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Creating a Positive Company Culture

Posted On August 24, 2021

Whether you are the owner of a small business or the CEO of a large corporation, company culture is the backbone of a happy and successful work environment. It’s oftentimes…

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Taking Down Errant Reviews

Posted On July 27, 2021

In March of 2021, Google released a “Manage Your Reviews” tool, which gives Google My Business owners the ability to take down and see the status of each Google review…

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The 3 R’s: Relationships, Referrals, and Reviews

Posted On June 13, 2021

I recently gave a presentation at Vista Consulting Team’s 2021 Annual Conference in Dallas. Vista is (obviously!) a consulting team that works with law firms across the country and Canada…

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Have You Cut the Cord? OTT (Over The Top) Advertising: CIMplified

Posted On June 1, 2021

What is OTT? OTT stands for “Over The Top” and refers to streaming services that deliver content via the internet. These services are delivered “over the top” of another platform,…

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