Taking Down Errant Reviews

Posted On July 27, 2021


In March of 2021, Google released a “Manage Your Reviews” tool, which gives Google My Business owners the ability to take down and see the status of each Google review…

Read More

The 3 R’s: Relationships, Referrals, and Reviews

Posted On June 13, 2021


I recently gave a presentation at Vista Consulting Team’s 2021 Annual Conference in Dallas. Vista is (obviously!) a consulting team that works with law firms across the country and Canada…

Read More

Have You Cut the Cord? OTT (Over The Top) Advertising: CIMplified

Posted On June 1, 2021


What is OTT? OTT stands for “Over The Top” and refers to streaming services that deliver content via the internet. These services are delivered “over the top” of another platform,…

Read More

Finding Your Perfect “Needle in the Haystack”

Posted On April 26, 2021


I know you’ve heard from nearly every marketing professional that you need to know your audience – it’s something I’ve said consistently over the past 25 years with CIM. Knowing…

Read More

DJs for PJs… PJs in Perpetuity

Posted On April 16, 2021


This week, I have something near and dear to my heart to share with you. Way back in 2003, when I was a part of the Las Vegas Chamber of…

Read More

2021 Email Marketing Trends – Part 2

Posted On April 6, 2021


In our last article, we covered some of the email trends we’re seeing as we work daily in the digital space. With email marketing continuing to grow and remaining, or…

Read More

2021 Email Marketing Trends – Part 1

Posted On March 23, 2021


The manner in which we conduct business and how we reach out to clients are constantly changing. An ever-increasing number of individuals each year go digital. Fortunately, most everybody can…

Read More

PPC Tips and Tricks for Your Business

Posted On March 9, 2021


PPC stands for pay-per-click, a form of advertising that allows you to target consumers and generate potential leads. While there are quite a few platforms that perform PPC, we will…

Read More

Snoozeletters are a Dime a Dozen

Posted On February 16, 2021


Don’t join the club of having a snoozeletter where your intent is a newsletter. Whether investing in a printed and mailed piece (which is still my favorite in our highly…

Read More

Don’t Let Analysis Paralysis Take Over Your Marketing

Posted On January 28, 2021


Do we need some Public Relations (PR) activity? Someone asked me why she couldn’t find us on Facebook. I feel like we’re being left behind in social media. Should we…

Read More