Company Culture – Is it Important?
Posted On August 4, 2020
Often lost in the discussion about running a company is taking the initiative to foster and develop a positive company culture, which has an impact on all other facets of…
Why Relationship Marketing?
Posted On July 28, 2020
Have you ever considered why your customers or clients remain loyal over the long term, or perhaps others keep coming back periodically as a need presents itself? In part, it’s…
Marketing in Difficult Times – Double Down
Posted On July 21, 2020
Since the beginning of the pandemic, I’ve touched a time or two on marketing philosophies. One of those is that even the darkest of times, it’s helpful to find a…
STAR Power and How to Get It
Posted On July 14, 2020
Everyone knows that reviews are important for businesses, but a lot of people don’t realize just HOW important they are. Positive reviews can influence purchase decisions by allowing potential customers…
Key Lesson from Marketing 101
Posted On July 7, 2020
There’s a wonderful book from the late 1990s, Who Moved My Cheese? Cheese is used as a metaphor for something related to our livelihoods – our jobs, our relationships, our…
Don’t Rule Out DM!
Posted On June 30, 2020
By DM, I mean direct mail. Do you ever feel overwhelmed by your email inbox? Maybe you’re thinking, when don’t I feel that way? If we thought we were receiving…
Importance of SEO vs. PPC/SEM
Posted On June 23, 2020
Again last week, I had a conversation that reminded me that there’s ongoing confusion about two marketing tactics: Search Engine Optimization (SEO) and Pay Per Click (PPC)/Search Engine Marketing (SEM)….
The Power of Memorable Moments
Posted On June 16, 2020
It was quite a memorable moment when I finished reading a great book, The Power of Moments. What an impact can be made with some simple, implementable tips. Here’s a summary…
Perception vs. Reality – What do your clients think?
Posted On June 9, 2020
So, you think you know your buyers, customers, or clients. But do you? Perhaps you and your company have done what you do for many years, and you’ve surely gotten a lot right to…
Chaos Resets the Playing Field
Posted On June 2, 2020
We’ve all been experiencing a world of chaos over the past few months, and in a recent peer group, we discussed how chaos resets the playing field. It reminded me…