We see it every day: the revamp, refresh, reimagine or relaunch of movies and TV shows from 10, 20 and 30+ years ago. Oftentimes, these new versions are met with…

Do we need some PR? Someone asked me why she couldn’t find us on Facebook. I feel like we’re being left behind in social media. Should we do that sponsorship?…

Committees. Depending on your experience with one, you may think they’re great, or maybe a total waste of time. In a nutshell, some get results, some don’t. Here’s the tale…

In late June, Google announced that it would begin providing domain name registration services.  This doesn’t seem like a big deal, but it will impact the big players like GoDaddy,…

One valuable method of research is a focus group. While the purposes, processes and information collected varies per project, very generally, a focus group follows along these lines: A small…

Every single day, we in the marketing and public relations field are inundated with “the next best thing,” the new opportunity, the new platform, the new service, the new best…

It’s everywhere. Articles, blogs, websites, service providers…all compelling businesses to “do” social media. Your competition is doing it. Maybe you’re doing it. I want to point out a parallel from…

  Say, what? “Anyone can do marketing.” Yes, it’s true. Anyone can do marketing. The problem is, being able to “do it” doesn’t equate to being able to do it well. I…

You have been limping along and trying to do marketing and public relations in house with little to no results? There are 5 CIMple considerations in looking for and hiring an outsourced marketing or…