New clients often initially reach out to us with a specific project in mind: “We need a newsletter,” for example. Sure, we can help them with a newsletter. But we prefer to have an initial deeper conversation to find out why they think they need a newsletter. It may turn out they do indeed need a newsletter, but it may lead to a discussion about other types of client touchpoints that may be even more effective at relationship marketing. The point is, our desire is to understand each client’s business goals, and oftentimes help them define or realign their business goals, before we launch into any project. Strategy!

We provide clients with a right-fit strategy, tactics and implementation plans to help them achieve their target business results, obtain the greatest return on their marketing investment and maximize the value of their business. For the ultimate in strategic planning for your business, read more about our Strategic Marketing Summit®.