Behind the Scenes: The Process of Designing a Professional Logo

Posted On February 16, 2022


Have you ever wondered about the process of designing a logo? At CIM, the design process of creating a logo varies with every graphic designer. For some, it’s sketching concepts…

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Your Eggs + One Basket = A Very Bad Idea

Posted On October 6, 2021


This past Monday was a dark day for some of the largest social media platforms across the entire world. For more than 7 hours, Facebook, Instagram, and Whatsapp were completely…

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Taking Down Errant Reviews

Posted On July 27, 2021


In March of 2021, Google released a “Manage Your Reviews” tool, which gives Google My Business owners the ability to take down and see the status of each Google review…

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The 3 R’s: Relationships, Referrals, and Reviews

Posted On June 13, 2021


I recently gave a presentation at Vista Consulting Team’s 2021 Annual Conference in Dallas. Vista is (obviously!) a consulting team that works with law firms across the country and Canada…

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Ready For 2021 Reboot!

Posted On October 20, 2020


What a year it has been. Summer’s gone. Cooler temps are finally here. Thanksgiving is around the corner, and December will be filled with holiday activities. That makes now the…

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Managing Your Brand: Design 101

Posted On September 1, 2020


It’s all around us: Bad graphic design. Whether on a billboard, on a website, or in your mailbox, you know it when you see it. One of my team members…

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Watch Now vs. Read More

Posted On August 25, 2020


For years, we’ve been encouraging and helping our clients to incorporate video content into their marketing mix – website, email marketing, social media platforms, and online advertising. Research continues to…

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Getting Social With It

Posted On August 18, 2020


Are you feeling overwhelmed by social media? For businesses, over the past few years, it has become a necessity to establish and maintain a presence on various social media platforms….

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Look Good + Sound Great = Success!

Posted On August 11, 2020


YOU’RE LOOKING GOOD, OR AT LEAST YOU SHOULD BE Just as most people like to present themselves in a good light, positioning your brand to make a positive impression takes…

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The Power of Memorable Moments

Posted On June 16, 2020


It was quite a memorable moment when I finished reading a great book, The Power of Moments. What an impact can be made with some simple, implementable tips. Here’s a summary…

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