Behind the Scenes: The Process of Designing a Professional Logo
Posted On February 16, 2022
Have you ever wondered about the process of designing a logo? At CIM, the design process of creating a logo varies with every graphic designer. For some, it’s sketching concepts…
Your Eggs + One Basket = A Very Bad Idea
Posted On October 6, 2021
This past Monday was a dark day for some of the largest social media platforms across the entire world. For more than 7 hours, Facebook, Instagram, and Whatsapp were completely…
Taking Down Errant Reviews
Posted On July 27, 2021
In March of 2021, Google released a “Manage Your Reviews” tool, which gives Google My Business owners the ability to take down and see the status of each Google review…
The 3 R’s: Relationships, Referrals, and Reviews
Posted On June 13, 2021
I recently gave a presentation at Vista Consulting Team’s 2021 Annual Conference in Dallas. Vista is (obviously!) a consulting team that works with law firms across the country and Canada…
Ready For 2021 Reboot!
Posted On October 20, 2020
What a year it has been. Summer’s gone. Cooler temps are finally here. Thanksgiving is around the corner, and December will be filled with holiday activities. That makes now the…
Managing Your Brand: Design 101
Posted On September 1, 2020
It’s all around us: Bad graphic design. Whether on a billboard, on a website, or in your mailbox, you know it when you see it. One of my team members…
Watch Now vs. Read More
Posted On August 25, 2020
For years, we’ve been encouraging and helping our clients to incorporate video content into their marketing mix – website, email marketing, social media platforms, and online advertising. Research continues to…
Getting Social With It
Posted On August 18, 2020
Are you feeling overwhelmed by social media? For businesses, over the past few years, it has become a necessity to establish and maintain a presence on various social media platforms….
Look Good + Sound Great = Success!
Posted On August 11, 2020
YOU’RE LOOKING GOOD, OR AT LEAST YOU SHOULD BE Just as most people like to present themselves in a good light, positioning your brand to make a positive impression takes…
The Power of Memorable Moments
Posted On June 16, 2020
It was quite a memorable moment when I finished reading a great book, The Power of Moments. What an impact can be made with some simple, implementable tips. Here’s a summary…