The Next Big Thing
Posted On March 28, 2023
If you’ve watched the news, seen the internet or received emails in the past few months, you’ve likely heard and seen a LOT of buzz about a new generation of…
The Making of a Name: Branding with Intention
Posted On February 8, 2023
I’m happy to share with you an article I wrote for Nevada Business magazine: 2023 Marketing Trends: Brand is Everything. It ran in this month’s issue as a part of…
The Differences and Importance of Landing Pages and Homepages
Posted On January 19, 2023
Are you confused about the difference between a landing page and a homepage? You’re not alone! Many people use these terms interchangeably, but they actually serve very different purposes. A…
Explainer Videos and Their Power
Posted On November 15, 2022
Have you ever seen the short, animated videos for companies on social media or been browsing the web and wondered how they were made? Those explainer videos are an extremely…
Utilizing Paid Advertisements on Social Media
Posted On October 18, 2022
We all can agree how far we have come with social media and everything that comes with it. Social media is used for various purposes, and one of the biggest…
Marketing Insights from a Recession
Posted On September 30, 2022
Similar to the last few years, 2022 has been an unpredictable, but interesting year, to say the least. With the reports that a recession is looming or already upon us,…
Conversational Marketing
Posted On July 6, 2022
We have come a long way in terms of marketing and communicating with one another. It used to take days to have messages delivered by planes or trains. Now, you…
Generational Marketing: More Important than You Might Think
Posted On April 28, 2022
Our country is composed of multiple generations, each with widely varying viewpoints, experiences and lifestyles. All of these have a significant impact on how individuals like to receive information, make…
Your Eggs + One Basket = A Very Bad Idea
Posted On October 6, 2021
This past Monday was a dark day for some of the largest social media platforms across the entire world. For more than 7 hours, Facebook, Instagram, and Whatsapp were completely…
What is your marketing strategy for 2022?
Posted On September 21, 2021
It’s that time of year, again. Fall is here, and it’s time to plan and budget for next year. Depending on how you do it, it can be a chore…