Elevate Your Branding Strategy: The Power of Newsletters

Posted On May 1, 2024


In the realm of brand strategy, it’s vital to explore innovative avenues for storytelling and engagement. While flashy campaigns and social media ads have their place, one often overlooked tool…

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Using Video Content for Marketing: 3 Key Questions to Ask

Posted On April 17, 2024


In today’s digital world, making video content is easier than ever, thanks to smartphones and good lighting. Even if you’re in your home office, you can create videos that look…

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Your Eggs + One Basket = A Very Bad Idea

Posted On October 6, 2021


This past Monday was a dark day for some of the largest social media platforms across the entire world. For more than 7 hours, Facebook, Instagram, and Whatsapp were completely…

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What is your marketing strategy for 2022?

Posted On September 21, 2021


It’s that time of year, again. Fall is here, and it’s time to plan and budget for next year. Depending on how you do it, it can be a chore…

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Snoozeletters are a Dime a Dozen

Posted On February 16, 2021


Don’t join the club of having a snoozeletter where your intent is a newsletter. Whether investing in a printed and mailed piece (which is still my favorite in our highly…

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Marketing Insights from a Pandemic

Posted On November 10, 2020


There’s so much that could be written about lessons learned this year, many of them as unexpected as COVID-19 itself. I was talking with the CIM team last week about…

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Ready For 2021 Reboot!

Posted On October 20, 2020


What a year it has been. Summer’s gone. Cooler temps are finally here. Thanksgiving is around the corner, and December will be filled with holiday activities. That makes now the…

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Managing Your Brand: Design 101

Posted On September 1, 2020


It’s all around us: Bad graphic design. Whether on a billboard, on a website, or in your mailbox, you know it when you see it. One of my team members…

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Watch Now vs. Read More

Posted On August 25, 2020


For years, we’ve been encouraging and helping our clients to incorporate video content into their marketing mix – website, email marketing, social media platforms, and online advertising. Research continues to…

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Getting Social With It

Posted On August 18, 2020


Are you feeling overwhelmed by social media? For businesses, over the past few years, it has become a necessity to establish and maintain a presence on various social media platforms….

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