Your Eggs + One Basket = A Very Bad Idea

This past Monday was a dark day for some of the largest social media platforms across the entire world. For more than 7 hours, Facebook, Instagram, and Whatsapp were completely down. While the details of what happened to the platforms are still a bit murky, what we do know is more than 2 billion people and more than 200 million businesses were unable to access the platforms, rendering their social media marketing efforts useless for the day.

Social media is a critical part of a company’s marketing mix, and this week’s outage reminded us of the importance of having a diversified marketing approach. More than 20 years ago, we developed and trademarked our Diversified Marketing Portfolio®. After surveying a client’s business goals, its mix of products and/or services and the competitive landscape, we review dozens of potential tactics before allocating an annual budget across multiple strategic tactics to ensure a diversified approach.

To learn more about the Diversified Marketing Portfolio®, click the button below.

READ ABOUT DMP

We’ve all heard not to put “all of your eggs in one basket,” so be sure your marketing efforts are diversified and balanced. If you need help, we’re here for you…this is what we have done since 1996.

“Social media is a great way to grow your business, especially if you are doing so on a low budget. However, it isn’t the only way to grow your business…”

~Kimberly Studdard

Right-fit Marketing for Business Success

Every single day, we in the marketing and public relations field are inundated with “the next best thing,” the new opportunity, the new platform, the new service, the new best way to do whatever. Our job is to keep up with all the opportunities, educate and train ourselves to their potential benefits, drawbacks and costs, and then ultimately match opportunities to our clients’ needs—their business needs, their sales goals, their brand models, etc., all while doing

Don’t Be a Focus Group of One

One valuable method of research is a focus group. While the purposes, processes and information collected varies per project, very generally, a focus group follows along these lines: A small group of specially-chosen people (perhaps 10) is assembled in a conference room to answer questions and have discussion about a company or organization and its products or services (existing or potential). Topics may include how they feel about the brand or a product, what may

Google Launches Domain Name Registration Services

In late June, Google announced that it would begin providing domain name registration services. This doesn’t seem like a big deal, but it will impact the big players like GoDaddy, Network Solutions and 1&1, to name a few. How so? Private registration will be included with the domain name registration fee. Big players currently charge extra for this feature. Google will provide branded email services with their registration fee (yourname@yourcompany.com). Some of the big players