DMP®


The Diversified Marketing Portfolio

Diversified Marketing Portfolio® (DMP®) is our trademarked concept of “investing” a client’s marketing budget across a range of initiatives to maximize its marketing budget. The DMP® will be custom-tailored to the needs and goals of the client firm.

A critical problem many firms face is proper allocation of marketing dollars. Media sales representatives bombard companies with what is seemingly the “must have” marketing investment. These representatives are limited to selling their particular medium and may not be focused on the best marketing avenue for the client. Many times, companies spend money on initiatives in shotgun fashion—an advertisement here, a direct mail piece there, for example. In the end, the results are often less than expected, and the marketing budget has been exhausted.

We take a completely different approach, one that has proven to be extremely successful for our clients. The development of a Diversified Marketing Portfolio® maps a well-conceived, ready-to-implement strategic marketing budget and outline.

After consultations with the client’s management team, CIM Marketing Partners, creates a Diversified Marketing Portfolio®. Using a provided marketing budget, all strategic marketing options are considered for the marketing budget’s one-year timetable. Next, the most appropriate marketing mix is allocated in precise percentages across the timetable to maximize the return on the marketing investment.

Each strategy is aligned with the established goals, such as growth or market share maintenance. The resulting detailed, specific strategic marketing recommendations are mapped on an implementation timeline. The Diversified Marketing Portfolio® is a blueprint to success. The overriding goal is to direct all advertising, public relations and promotional spending into an array of focused “points of attack.”

CIM Marketing Partners, recommends protection against over-dominance by any single mode of advertising. Instead, our proposal actively plans for a Diversified Marketing Portfolio®. Similar in nature to a diversified stock portfolio, the client will benefit from not placing its valuable resources in one or only a few marketing mediums. By employing a range of strategies, we not only seek better results, but we will be able to identify which modes of advertising and promotion produce the best results for the client’s brand as marketing and public relations operations progress. CIM Marketing Partners, transitions the marketing budget from an expense item to an investment item!

Each client firm has different needs and different goals. These are tied into the Diversified Marketing Portfolio® custom-developed for the firm and its marketplace.

Prior to starting the research and analysis of allocating the next twelve months’ marketing budget, a specific budget figure must be supplied by the client. CIM Marketing Partners, then maps out exact recommendations, including a timeline and budget.

What is it?

Diversified Marketing Portfolio® (DMP®) is the trademarked concept of “investing” your marketing budget across a range of initiatives to maximize your marketing budget. The DMP® is custom-tailored to the needs and goals of each client.

To avoid spending marketing dollars in random initiatives, we take a completely different approach, one that has proven to be extremely successful for our clients. The development of a Diversified Marketing Portfolio® maps a well-conceived, ready-to-implement strategic marketing budget and outline.

How is it done?

After consultations with the client, CIM Marketing Partners creates a Diversified Marketing Portfolio®. Using a provided marketing budget, all strategic marketing options are considered for the marketing budget’s one-year timetable. Next, the most appropriate marketing mix is allocated in precise percentages across the timetable to maximize the return on your marketing investment.

Each strategy is aligned with the established goals, such as growth or market share maintenance. The resulting detailed, specific strategic marketing recommendations are mapped on an implementation timeline. The Diversified Marketing Portfolio® is your blueprint to success. The overriding goal is to direct all advertising, public relations and promotional spending into an array of focused “points of attack.”

Proven Results:

Similar in nature to a diversified stock portfolio, client firms benefit from not allocating all of their valuable resources to one or only a few marketing tactics. By employing a range of strategies, we not only seek better results, but we will be able to identify which modes of advertising and promotion produce the best results for each client as marketing and public relations operations progress. CIM Marketing Partners transitions your marketing budget from an expense item to an investment item!

Sample DMP

MARKETING “DIVIDENDS”

In the financial world, you invest your money in an effort to obtain dividends or some other type of growth or benefit. The same is true when investing in marketing. The following is a list of the various “dividends” you might expect.

  • Increased revenues
  • Increased profit margins
  • Increased market share
  • New, profitable clients
  • Higher quality clients
  • Improved reputation
  • Increased brand awareness and company exposure
  • Employee retention and improved ability to attract quality employees
  • Genuine fulfilment