Your Website Might Be Driving Customers Away

Your website is often the first impression of your brand, making it a crucial part of your digital presence. If it’s slow, outdated or not mobile-friendly, visitors may leave before they even engage with your business.

Slow Load Times: Studies show that 53% of users abandon a site that takes more than three seconds to load.
Mobile Optimization Matters: With over 60% of web traffic coming from mobile devices, a site that isn’t mobile-friendly can drive potential customers away.
User Experience Impacts Conversions: A confusing or cluttered design can make it harder for visitors to take action.

A well-optimized website enhances user experience and boosts engagement. Is yours working as effectively as it could be?

5 Things to Consider when Hiring an Agency

You have been limping along and trying to do marketing and public relations in house with little to no results? There are 5 CIMple considerations in looking for and hiring an outsourced marketing or public relations agency: Does the agency you are considering have experience marketing for the service or product area you and your company focus on? If yes, great. If no, that is great, too! There are pros to hiring an agency with experience, as their learning

Anyone Can Do Marketing

Say, what? “Anyone can do marketing.” Yes, it’s true. Anyone can do marketing. The problem is, being able to “do it” doesn’t equate to being able to do it well. I can’t tell you how many times I’ve met with a prospective client and had an exchange like this: “Historically, what have you done from a marketing/public relations perspective?” “Well, we’ve tried a little of X, and last year we did Y.” “So, last year, for