PPC Tips and Tricks for Your Business

PPC stands for pay-per-click, a form of advertising that allows you to target consumers and generate potential leads. While there are quite a few platforms that perform PPC, we will focus on the Google Ads platform today. There are four distinct ad channels on Google’s platform: Search, Display, Video and Shopping. We will be focusing on search marketing PPC in this email.

The PPC marketing model charges you every time your ad is clicked. It is an extremely powerful tool to drive traffic to your website while consumers are searching for keywords or browsing sites related to your business or service.

Here are a few tips for your PPC campaign

Monitor keyword pricing for the first-page position on Google so that you are bidding competitively.

Constantly review the search terms report to filter out negative keywords that you do not want your ad to rank for — you don’t want to pay for irrelevant clicks.

Refresh your ads with new content — headlines, descriptions, ad extensions, etc.

Utilize the audience targeting strategy to increase your ads’ relevance.

CIM Marketing Partners is proud to be certified in Google Ads. We won’t sugarcoat it, PPC is a big lift and ongoing management is required. It isn’t a “set it and forget it” system. If you have thought about PPC, we would be happy to discuss any opportunities to run PPC campaigns for your business. We enjoy strategizing alongside businesses in order to develop the most effective PPC campaigns possible to get you the greatest return on your marketing investment.

Quote of the week:

Nobody counts the number of ads you run; they just remember the impression you make.

Bill Bernbach

more posts

Holiday Gifts and Cards? The Time to Act is Now!

You’re probably already feeling swooped up in the rush of planning for all that the last two months of the year will bring. Well, let’s add one or two more things to your Things to Do List, and take them off just as quickly. We’ll use the Who, What, When, Where and Why process. Who: Think about who deserves to hear from you this time of year. It’s probably a combination of clients/customers and vendors, those

Read More »
Linkedin puzzle

LinkedIn In A Hurry

Silly question; of course, you’re busy. Most of our clients come to us looking for marketing partners that can elevate the visibility of their business, allowing us to take daily marketing tasks off of their plates. We understand exactly how important your time is. We also know how important personal touches can be to further a personal brand. A personal note or point of contact could be the difference between gaining a new client or

Read More »

What’s Old is New Again

Since early October, we’ve been actively building our clients’ 2015 strategic marketing plans. It’s quite a process, but one that is useful in so many ways. In this prior blog post, see some of the benefits of having an overall strategy and plan in place for the entire upcoming year.   When our team dives in to look at the dozens, if not hundreds, of potential marketing/public relations investments for each client, we look at the

Read More »