Marketing Success: Case by Case

As you can imagine, over the course of 27 years, our team has seen, heard, experienced, learned and strategized about thousands of marketing scenarios, options and tactics. Thanks to our array of clients in dozens of industries, we continue to learn and apply both tried and true and new action steps to help our clients meet their business goals.

One constant is that certain basic marketing principles don’t change, things like:

Know your audience/market.
Know your competitive landscape.
Develop, communicate and maintain your competitive advantage(s).
Define problems, business goals and opportunities before strategizing the smartest next steps.

I recall my thoughts when we landed a huge funeral home client, one of the largest in the nation. People asked me, and I asked myself, “How in the world do you market a funeral home?” Turns out, you do so the same way you market any other business or organization – with right-fit, strategic marketing efforts.

Recently, our team has been putting together case studies on a number of different clients we’ve helped. Below is a link to see the initial collection. They’re all quick reads, but you’ll see how we approach various scenarios and do our best to perform for our clients. We’ll continue to add more stories to the collection.

Please let me know your thoughts about these studies. Our team is ready to help you, as well. I can always be reached by email or phone.

Сase studies are a tremendous device for developing problem solving skills, which are really valuable.

— Robert J. Dolan

Right-fit Marketing for Business Success

Every single day, we in the marketing and public relations field are inundated with “the next best thing,” the new opportunity, the new platform, the new service, the new best way to do whatever. Our job is to keep up with all the opportunities, educate and train ourselves to their potential benefits, drawbacks and costs, and then ultimately match opportunities to our clients’ needs—their business needs, their sales goals, their brand models, etc., all while doing

Don’t Be a Focus Group of One

One valuable method of research is a focus group. While the purposes, processes and information collected varies per project, very generally, a focus group follows along these lines: A small group of specially-chosen people (perhaps 10) is assembled in a conference room to answer questions and have discussion about a company or organization and its products or services (existing or potential). Topics may include how they feel about the brand or a product, what may

Google Launches Domain Name Registration Services

In late June, Google announced that it would begin providing domain name registration services. This doesn’t seem like a big deal, but it will impact the big players like GoDaddy, Network Solutions and 1&1, to name a few. How so? Private registration will be included with the domain name registration fee. Big players currently charge extra for this feature. Google will provide branded email services with their registration fee (yourname@yourcompany.com). Some of the big players