Health for Your Business and for You!

I hope this message reaches you in good spirits, with you, your family and colleagues doing well and staying healthy. This week, we are happy to share two things with you. One will help you keep your business healthy; the other will help keep you healthy.

First, here is our Marketing Momentum Map that outlines important categories of efforts you can take to communicate with your clients or customers to plant seeds and build a stronger tomorrow. I challenge you and your team to integrate three tactics each week. Download here.

Away from your usual workspace, you may have found yourself sitting for long periods of time at your computer. One of my team members, Kerry, developed a list of quick and easy exercises to keep our team moving and motivated throughout the day. Give them a try and discover that even an hourly, one-minute break can make a world of difference. Here’s all you have to do:

WORKOUT MENU: Choose one exercise each hour of your workday and do it for one minute. Set your alarm to get out of your seat and get moving:

Squats (if you have knee issues, sit in a chair and stand up)
High plank with shoulder taps (alternate right/left – keep feet apart for stability)
Situps + toe reach (extend your legs long and reach your fingertips to your toes)
Burpees (step out and in if jumping doesn’t work for you)
Pushups (do on your knees if needed)
Jumping jacks (do a squat at the bottom of your jacks for higher intensity)
Abdominal side twists (feet off the floor for higher intensity)
Tricep dips (use a coffee table or stairs or chair for elevation)

Sending positive thoughts your way…

Quote of the week:

“A positive attitude gives you power over your circumstances instead of your circumstances having power over you.”

~ Joyce Meyer

Right-fit Marketing for Business Success

Every single day, we in the marketing and public relations field are inundated with “the next best thing,” the new opportunity, the new platform, the new service, the new best way to do whatever. Our job is to keep up with all the opportunities, educate and train ourselves to their potential benefits, drawbacks and costs, and then ultimately match opportunities to our clients’ needs—their business needs, their sales goals, their brand models, etc., all while doing

Don’t Be a Focus Group of One

One valuable method of research is a focus group. While the purposes, processes and information collected varies per project, very generally, a focus group follows along these lines: A small group of specially-chosen people (perhaps 10) is assembled in a conference room to answer questions and have discussion about a company or organization and its products or services (existing or potential). Topics may include how they feel about the brand or a product, what may

Google Launches Domain Name Registration Services

In late June, Google announced that it would begin providing domain name registration services. This doesn’t seem like a big deal, but it will impact the big players like GoDaddy, Network Solutions and 1&1, to name a few. How so? Private registration will be included with the domain name registration fee. Big players currently charge extra for this feature. Google will provide branded email services with their registration fee (yourname@yourcompany.com). Some of the big players