Google Launches Domain Name Registration Services

In late June, Google announced that it would begin providing domain name registration services. This doesn’t seem like a big deal, but it will impact the big players like GoDaddy, Network Solutions and 1&1, to name a few. How so?

1. Private registration will be included with the domain name registration fee. Big players currently charge extra for this feature.
2. Google will provide branded email services with their registration fee (yourname@yourcompany.com). Some of the big players include email with their packages, but many use email service as an “add on” and charge for it.
3. Google has developed relationships with several web-based, drag and drop website building engines that plug in to their domain services. [Note: Just because this tool is available doesn’t mean everyone should be developing their business website. Believe it or not, there is significant thought and expertise put into successful websites.]

You can read more about the features of Google Domains by visiting https://domains.google.com/about/features.html#resource-records.

Google Domains is currently in beta (by invite only) and not being made available to the masses just yet. Stay tuned; I am sure this will create a buzz in the online community very soon.

The Tale of Two Marketing Committees

Committees. Depending on your experience with one, you may think they’re great, or maybe a total waste of time. In a nutshell, some get results, some don’t. Here’s the tale of two types of committees. Both are real examples spanning years. Marketing Committee #1: Twelve years ago, we met with a sizeable law firm’s marketing committee to assess their situation and make recommendations to position and grow their firm. There were 12 committee members present. During

Don’t Let Analysis Paralysis Take Over Your Marketing

Do we need some PR? Someone asked me why she couldn’t find us on Facebook. I feel like we’re being left behind in social media. Should we do that sponsorship? Maybe we should do something. Maybe we need a plan. It’s time to move the dial on our business plan…wait, we haven’t updated “the plan” since 2009. The New Year may be a good time to start. Let’s set a meeting to talk about our marketing. We

The Hollywood Remake, the Everyday Company Way

We see it every day: the revamp, refresh, reimagine or relaunch of movies and TV shows from 10, 20 and 30+ years ago. Oftentimes, these new versions are met with protests from a fan base unwilling to allow the update or alteration of the classic worlds and beloved characters the fans have come to know. Similarly, refreshing a corporate brand, while necessary from time to time, may bring resistance and protest from supporters, both internal