Don’t Let Analysis Paralysis Take Over Your Marketing

Do we need some PR? Someone asked me why she couldn’t find us on Facebook. I feel like we’re being left behind in social media. Should we do that sponsorship? Maybe we should do something. Maybe we need a plan. It’s time to move the dial on our business plan…wait, we haven’t updated “the plan” since 2009. The New Year may be a good time to start. Let’s set a meeting to talk about our marketing.

We hear it routinely when meeting with clients and prospective clients. Everyone seems to know they could benefit from marketing and PR efforts, but often they’re not sure what to do, how to do it, how much they need to invest to make it worthwhile, who should be involved and what, exactly, the plan should be.

What we’ve done for years is proven to work, year after year, for clients who stay the course and invest in marketing in the good times and bad. Here are some STOP IT NOW steps to take:

  • Stop not being clear on who needs to be involved in decision-making regarding marketing/PR activities. Figure it out!
  • Stop not having a marketing budget to invest properly, and regularly.
  • Stop getting yourself into analysis paralysis mode, being confused and discombobulated about what to do. Get help from professionals who can help you get moving on the right, consistent pathways.
  • Stop only doing random acts of marketing. Have a plan and operationalize it.
  • Stop worrying about what everybody else is doing and start figuring out what YOU will be doing from this point forward.

Once you have a solid plan and it’s put in motion, it’s amazing how much easier it is to then tackle new potential marketing activities as they come along. You’ll be doing marketing and enjoying the measurable results. You’ll be building the value of your company. You’ll be much more active in determining the future of your company instead of just letting things happen to your company. And…you will have shed that analysis paralysis that has frozen you for who knows how long.

more posts

Right-fit Marketing for Business Success

Every single day, we in the marketing and public relations field are inundated with “the next best thing,” the new opportunity, the new platform, the new service, the new best way to do whatever. Our job is to keep up with all the opportunities, educate and train ourselves to their potential benefits, drawbacks and costs, and then ultimately match opportunities to our clients’ needs—their business needs, their sales goals, their brand models, etc., all while doing

Read More »

Don’t Be a Focus Group of One

One valuable method of research is a focus group. While the purposes, processes and information collected varies per project, very generally, a focus group follows along these lines: A small group of specially-chosen people (perhaps 10) is assembled in a conference room to answer questions and have discussion about a company or organization and its products or services (existing or potential). Topics may include how they feel about the brand or a product, what may

Read More »

Google Launches Domain Name Registration Services

In late June, Google announced that it would begin providing domain name registration services.  This doesn’t seem like a big deal, but it will impact the big players like GoDaddy, Network Solutions and 1&1, to name a few. How so? Private registration will be included with the domain name registration fee. Big players currently charge extra for this feature. Google will provide branded email services with their registration fee (yourname@yourcompany.com). Some of the big players

Read More »