DJs for PJs… PJs in Perpetuity

This week, I have something near and dear to my heart to share with you. Way back in 2003, when I was a part of the Las Vegas Chamber of Commerce’s Leadership Las Vegas Class, I founded and launched DJs for PJs as our official Class project. It was the start of a nonprofit entity that went on to collect more than 100,000 new pairs of PJs for neglected and abused children. Those PJs were donated to dozens of charities in Southern Nevada.

Now for the exciting twist. We held a press conference last Friday to announce that we have stopped doing the annual, all-day collection events (where DJs would broadcast live from locations throughout the Valley), but we have been able to build up an endowment to support three charities (Child Haven, Safe Nest and St. Jude’s Ranch for Children). We will now provide each of them with a $1,500 check annually, in perpetuity, to purchase new pairs of PJs for the children they help. Donations are still needed, as they will help expand the endowment and let us support even more charities on an ongoing basis. Visit djsforpjs.org to donate.

To see a project go from concept to reality and ultimately make an impact on the lives of so many has been a blessing, and the whole CIM Marketing Partners team is so happy to have led the annual effort.

Perhaps you work with a nonprofit or run your own. If so, you’ll appreciate this brief video. If you’d like to learn more, I’d be happy to talk with you about this most meaningful experience.

Quote of the week:

Pajamas are good for the soul.

Rebecca Stead

more posts

Constructing Your Content Marketing

As a full service marketing firm, CIM Marketing Partners has built our fair share of corporate websites. A question that always comes up in the planning process is, “Should we add a blog?” The answer? That depends on a few factors. Blogs die every day because of lack of commitment or passion, two integral factors in the success of content marketing. A content marketing strategy is essential to ensure the longevity and success of a

Read More »

A Salute to Our Troops

  My entire career has evolved around marketing and advertising, and I must say, I have produced, scripted and watched 100’s if not 1000’s of commercials; this is one of the very best I have ever seen! Before you watch it, let me explain why I think this is so well done. First, there are very few commercials that can hold the audience’s attention with not one word spoken! Second, the video production, visual scripting and direction

Read More »

The 2015 Planning Window of Opportunity is Upon You

Summer’s gone. School has started. Cooler temps are on the way. Thanksgiving is around the corner. December will be all filled up with holiday activities. That makes now the perfect time to prepare for and lock in an effective 2015 strategic marketing plan and budget. What’s in it for you? By planning now, you’ll… Avoid entering the New Year with no plan, leaving you to only react to opportunities that may appear. Clarify the New Year’s business

Read More »