Your Website Might Be Driving Customers Away

Your website is often the first impression of your brand, making it a crucial part of your digital presence. If it’s slow, outdated or not mobile-friendly, visitors may leave before they even engage with your business.

Slow Load Times: Studies show that 53% of users abandon a site that takes more than three seconds to load.
Mobile Optimization Matters: With over 60% of web traffic coming from mobile devices, a site that isn’t mobile-friendly can drive potential customers away.
User Experience Impacts Conversions: A confusing or cluttered design can make it harder for visitors to take action.

A well-optimized website enhances user experience and boosts engagement. Is yours working as effectively as it could be?

The Tale of Two Marketing Committees

Committees. Depending on your experience with one, you may think they’re great, or maybe a total waste of time. In a nutshell, some get results, some don’t. Here’s the tale of two types of committees. Both are real examples spanning years. Marketing Committee #1: Twelve years ago, we met with a sizeable law firm’s marketing committee to assess their situation and make recommendations to position and grow their firm. There were 12 committee members present. During

Don’t Let Analysis Paralysis Take Over Your Marketing

Do we need some PR? Someone asked me why she couldn’t find us on Facebook. I feel like we’re being left behind in social media. Should we do that sponsorship? Maybe we should do something. Maybe we need a plan. It’s time to move the dial on our business plan…wait, we haven’t updated “the plan” since 2009. The New Year may be a good time to start. Let’s set a meeting to talk about our marketing. We

The Hollywood Remake, the Everyday Company Way

We see it every day: the revamp, refresh, reimagine or relaunch of movies and TV shows from 10, 20 and 30+ years ago. Oftentimes, these new versions are met with protests from a fan base unwilling to allow the update or alteration of the classic worlds and beloved characters the fans have come to know. Similarly, refreshing a corporate brand, while necessary from time to time, may bring resistance and protest from supporters, both internal