Your Website Might Be Driving Customers Away

Your website is often the first impression of your brand, making it a crucial part of your digital presence. If it’s slow, outdated or not mobile-friendly, visitors may leave before they even engage with your business.

  • Slow Load Times: Studies show that 53% of users abandon a site that takes more than three seconds to load.
  • Mobile Optimization Matters: With over 60% of web traffic coming from mobile devices, a site that isn’t mobile-friendly can drive potential customers away.
  • User Experience Impacts Conversions: A confusing or cluttered design can make it harder for visitors to take action.

A well-optimized website enhances user experience and boosts engagement. Is yours working as effectively as it could be?

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The Tale of Two Marketing Committees

Committees. Depending on your experience with one, you may think they’re great, or maybe a total waste of time. In a nutshell, some get results, some don’t. Here’s the tale of two types of committees. Both are real examples spanning years. Marketing Committee #1: Twelve years ago, we met with a sizeable law firm’s marketing committee to assess their situation and make recommendations to position and grow their firm. There were 12 committee members present. During

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Don’t Let Analysis Paralysis Take Over Your Marketing

Do we need some PR? Someone asked me why she couldn’t find us on Facebook. I feel like we’re being left behind in social media. Should we do that sponsorship? Maybe we should do something. Maybe we need a plan. It’s time to move the dial on our business plan…wait, we haven’t updated “the plan” since 2009. The New Year may be a good time to start. Let’s set a meeting to talk about our marketing. We

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The Hollywood Remake, the Everyday Company Way

We see it every day: the revamp, refresh, reimagine or relaunch of movies and TV shows from 10, 20 and 30+ years ago. Oftentimes, these new versions are met with protests from a fan base unwilling to allow the update or alteration of the classic worlds and beloved characters the fans have come to know. Similarly, refreshing a corporate brand, while necessary from time to time, may bring resistance and protest from supporters, both internal

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