The Role of PR Has Changed — Here's How to Keep Up

The Role of PR Has Changed — Here’s How to Keep Up

You’ve heard the claims — “PR is dead.” But the reality? PR isn’t disappearing; it’s evolving. And those who adapt are seeing stronger results than ever.

Media relationships still matter. Reporters need credible sources, and strategic PR positions you as the go-to expert.
Earned media builds trust. A feature in a respected publication carries weight that paid ads simply can’t match.
Visibility is everything. With today’s fast-moving news cycle, a proactive PR strategy ensures your brand stays relevant.

The question isn’t whether PR works — it’s whether your strategy is keeping up.

Right-fit Marketing for Business Success

Every single day, we in the marketing and public relations field are inundated with “the next best thing,” the new opportunity, the new platform, the new service, the new best way to do whatever. Our job is to keep up with all the opportunities, educate and train ourselves to their potential benefits, drawbacks and costs, and then ultimately match opportunities to our clients’ needs—their business needs, their sales goals, their brand models, etc., all while doing

Don’t Be a Focus Group of One

One valuable method of research is a focus group. While the purposes, processes and information collected varies per project, very generally, a focus group follows along these lines: A small group of specially-chosen people (perhaps 10) is assembled in a conference room to answer questions and have discussion about a company or organization and its products or services (existing or potential). Topics may include how they feel about the brand or a product, what may

Google Launches Domain Name Registration Services

In late June, Google announced that it would begin providing domain name registration services. This doesn’t seem like a big deal, but it will impact the big players like GoDaddy, Network Solutions and 1&1, to name a few. How so? Private registration will be included with the domain name registration fee. Big players currently charge extra for this feature. Google will provide branded email services with their registration fee (yourname@yourcompany.com). Some of the big players