The Good, The Bad, and The Ugly of Content

 

You already know how important it is to communicate with your target audiences:

  • Clients, customers, and vendor partners need to know about your company, its offerings, your team, relevant industry happenings, etc.
  • Similarly, your internal team needs to be kept abreast of the same information so they’re prepared to have meaningful conversations with your external audiences.

What’s as bad as lack of communication is reaching out with poor messaging and content. This week, we offer some tips on creating great, useful content to keep everyone in the loop and help expand your new business pipeline.

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Keep in mind that content needn’t be long or overly detailed. Keeping it succinct will be appreciated by the reader, or in the case of a video, the viewer. In addition, great content can be multi-purposed: Send it in an email campaign, post it on social media, link it to your online advertising, and share it with your internal team.

We are excited to have a glimpse of restart in our Battle Born State. Stay healthy and well, and reach out to us if you need assistance with your communication strategies.

Quote of the week:

Don’t judge each day by the harvest you reap, but by the seeds that you plant.

Robert Louis Stevenson

 

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