Listen to Darcy K. Neighbors’ interview on iHeart radio’s CEOs You Should Know Las Vegas. She discusses CIM Marketing Partners’ journey over more than 25 years, helping clients grow their businesses with strategic marketing efforts. Darcy is most proud of the impact her company has had on job creation and growth in the values of clients’ businesses, as well as her community involvement with DJs for PJs, the nonprofit she founded in 2003.
Committees. Depending on your experience with one, you may think they’re great, or maybe a total waste of time. In a nutshell, some get results, some don’t. Here’s the tale of two types of committees. Both are real examples spanning years. Marketing Committee #1: Twelve years ago, we met with a sizeable law firm’s marketing committee to assess their situation and make recommendations to position and grow their firm. There were 12 committee members present. During
Do we need some PR? Someone asked me why she couldn’t find us on Facebook. I feel like we’re being left behind in social media. Should we do that sponsorship? Maybe we should do something. Maybe we need a plan. It’s time to move the dial on our business plan…wait, we haven’t updated “the plan” since 2009. The New Year may be a good time to start. Let’s set a meeting to talk about our marketing. We
We see it every day: the revamp, refresh, reimagine or relaunch of movies and TV shows from 10, 20 and 30+ years ago. Oftentimes, these new versions are met with protests from a fan base unwilling to allow the update or alteration of the classic worlds and beloved characters the fans have come to know. Similarly, refreshing a corporate brand, while necessary from time to time, may bring resistance and protest from supporters, both internal