Not sure whether to invest in Google Ads or Facebook Ads? It all comes down to your objectives.
A winning strategy often includes both, but the right mix depends on your goals.
You have been limping along and trying to do marketing and public relations in house with little to no results? There are 5 CIMple considerations in looking for and hiring an outsourced marketing or public relations agency: Does the agency you are considering have experience marketing for the service or product area you and your company focus on? If yes, great. If no, that is great, too! There are pros to hiring an agency with experience, as their learning
Say, what? “Anyone can do marketing.” Yes, it’s true. Anyone can do marketing. The problem is, being able to “do it” doesn’t equate to being able to do it well. I can’t tell you how many times I’ve met with a prospective client and had an exchange like this: “Historically, what have you done from a marketing/public relations perspective?” “Well, we’ve tried a little of X, and last year we did Y.” “So, last year, for
It’s everywhere. Articles, blogs, websites, service providers…all compelling businesses to “do” social media. Your competition is doing it. Maybe you’re doing it. I want to point out a parallel from yesteryear to what we’ve been experiencing in the last few years. Back in the 1990s, it was common for agencies to field these kinds of comments and questions from clients: We feel like we need to have a website, but we don’t know what it