Don’t Let Analysis Paralysis Take Over Your Marketing

Do we need some PR? Someone asked me why she couldn’t find us on Facebook. I feel like we’re being left behind in social media. Should we do that sponsorship? Maybe we should do something. Maybe we need a plan. It’s time to move the dial on our business plan…wait, we haven’t updated “the plan” since 2009. The New Year may be a good time to start. Let’s set a meeting to talk about our marketing.

We hear it routinely when meeting with clients and prospective clients. Everyone seems to know they could benefit from marketing and PR efforts, but often they’re not sure what to do, how to do it, how much they need to invest to make it worthwhile, who should be involved and what, exactly, the plan should be.

What we’ve done for years is proven to work, year after year, for clients who stay the course and invest in marketing in the good times and bad. Here are some STOP IT NOW steps to take:

  • Stop not being clear on who needs to be involved in decision-making regarding marketing/PR activities. Figure it out!
  • Stop not having a marketing budget to invest properly, and regularly.
  • Stop getting yourself into analysis paralysis mode, being confused and discombobulated about what to do. Get help from professionals who can help you get moving on the right, consistent pathways.
  • Stop only doing random acts of marketing. Have a plan and operationalize it.
  • Stop worrying about what everybody else is doing and start figuring out what YOU will be doing from this point forward.

Once you have a solid plan and it’s put in motion, it’s amazing how much easier it is to then tackle new potential marketing activities as they come along. You’ll be doing marketing and enjoying the measurable results. You’ll be building the value of your company. You’ll be much more active in determining the future of your company instead of just letting things happen to your company. And…you will have shed that analysis paralysis that has frozen you for who knows how long.

more posts

Constructing Your Content Marketing

As a full service marketing firm, CIM Marketing Partners has built our fair share of corporate websites. A question that always comes up in the planning process is, “Should we add a blog?” The answer? That depends on a few factors. Blogs die every day because of lack of commitment or passion, two integral factors in the success of content marketing. A content marketing strategy is essential to ensure the longevity and success of a

Read More »

A Salute to Our Troops

  My entire career has evolved around marketing and advertising, and I must say, I have produced, scripted and watched 100’s if not 1000’s of commercials; this is one of the very best I have ever seen! Before you watch it, let me explain why I think this is so well done. First, there are very few commercials that can hold the audience’s attention with not one word spoken! Second, the video production, visual scripting and direction

Read More »

The 2015 Planning Window of Opportunity is Upon You

Summer’s gone. School has started. Cooler temps are on the way. Thanksgiving is around the corner. December will be all filled up with holiday activities. That makes now the perfect time to prepare for and lock in an effective 2015 strategic marketing plan and budget. What’s in it for you? By planning now, you’ll… Avoid entering the New Year with no plan, leaving you to only react to opportunities that may appear. Clarify the New Year’s business

Read More »