The Tale of Two Marketing Committees
Committees. Depending on your experience with one, you may think they’re great, or maybe a total waste of time. In a nutshell, some get results, some don’t. Here’s the tale of two types of committees. Both are real examples spanning years. Marketing Committee #1: Twelve years ago, we met with a sizeable law firm’s marketing committee to assess their situation and make recommendations to position and grow their firm. There were 12 committee members present. During