A foundational mistake is assuming that you KNOW your clients, that is, what they want, what they expect, how they view your brand, etc. Sure, you have a good idea,…

  So, you think you know your buyers, customers, or clients. But do you? Perhaps you and your company have done what you do for many years, and you’ve surely gotten a lot right…

One valuable method of research is a focus group. While the purposes, processes and information collected varies per project, very generally, a focus group follows along these lines: A small…