STAR Power and How to Get It

Posted On July 14, 2020


  Everyone knows that reviews are important for businesses, but a lot of people don’t realize just HOW important they are. Positive reviews can influence purchase decisions by allowing potential…

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Key Lesson from Marketing 101

Posted On July 7, 2020


There’s a wonderful book from the late 1990s, Who Moved My Cheese? Cheese is used as a metaphor for something related to our livelihoods – our jobs, our relationships, our…

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Importance of SEO vs. PPC/SEM

Posted On June 23, 2020


Again last week, I had a conversation that reminded me that there’s ongoing confusion about two marketing tactics: Search Engine Optimization (SEO) and Pay Per Click (PPC)/Search Engine Marketing (SEM)….

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PPC vs. SEO: Head to Head

Posted On March 13, 2018


In today’s world, you have undoubtedly heard of SEO and PPC. The terms are unavoidable in our digitally, Internet-focused world. Everywhere you turn, there’s a new article detailing new SEO…

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LinkedIn In A Hurry

Posted On October 23, 2014


Silly question; of course, you’re busy. Most of our clients come to us looking for marketing partners that can elevate the visibility of their business, allowing us to take daily…

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