STAR Power and How to Get It
Posted On July 14, 2020

Everyone knows that reviews are important for businesses, but a lot of people don’t realize just HOW important they are. Positive reviews can influence purchase decisions by allowing potential…
Key Lesson from Marketing 101
Posted On July 7, 2020

There’s a wonderful book from the late 1990s, Who Moved My Cheese? Cheese is used as a metaphor for something related to our livelihoods – our jobs, our relationships, our…
Importance of SEO vs. PPC/SEM
Posted On June 23, 2020

Again last week, I had a conversation that reminded me that there’s ongoing confusion about two marketing tactics: Search Engine Optimization (SEO) and Pay Per Click (PPC)/Search Engine Marketing (SEM)….
PPC vs. SEO: Head to Head
Posted On March 13, 2018

In today’s world, you have undoubtedly heard of SEO and PPC. The terms are unavoidable in our digitally, Internet-focused world. Everywhere you turn, there’s a new article detailing new SEO…
LinkedIn In A Hurry
Posted On October 23, 2014

Silly question; of course, you’re busy. Most of our clients come to us looking for marketing partners that can elevate the visibility of their business, allowing us to take daily…