Embrace Google Analytics 4 for Enhanced Insights The countdown is on! Google has announced the sunsetting of Universal Analytics on July 1, 2023. If you haven’t set up, or if…

Anyone who is in charge of putting together even a small event quickly learns the task is much more substantial than one might think. There is a lot to consider,…

If you’ve watched the news, seen the internet or received emails in the past few months, you’ve likely heard and seen a LOT of buzz about a new generation of…

I’m happy to share with you an article I wrote for Nevada Business magazine: 2023 Marketing Trends: Brand is Everything. It ran in this month’s issue as a part of…

Are you confused about the difference between a landing page and a homepage? You’re not alone! Many people use these terms interchangeably, but they actually serve very different purposes. A…

Have you ever seen the short, animated videos for companies on social media or been browsing the web and wondered how they were made? Those explainer videos are an extremely…

We all can agree how far we have come with social media and everything that comes with it. Social media is used for various purposes, and one of the biggest…

Similar to the last few years, 2022 has been an unpredictable, but interesting year, to say the least. With the reports that a recession is looming or already upon us,…

We have come a long way in terms of marketing and communicating with one another. It used to take days to have messages delivered by planes or trains. Now, you…

Our country is composed of multiple generations, each with widely varying viewpoints, experiences and lifestyles. All of these have a significant impact on how individuals like to receive information, make…