My entire career has evolved around marketing and advertising, and I must say, I have produced, scripted and watched 100’s if not 1000’s of commercials; this is one of the very best I have ever seen! Before you watch it, let me explain why I think this is so well done.

    • First, there are very few commercials that can hold the audience’s attention with not one word spoken!
    • Second, the video production, visual scripting and direction are spot on.
    • Third, the EMOTIONAL message conveyed will tug at your heartstrings,
    • and lastly, the simple branding for Food City is more than memorable and associated to a positive message, which adds a total emotional feeling towards the brand.

Final thoughts…Thanks for your service grandfather and grandson, so that I can live in a country where freedom rings. Enjoy and share this link and touch someone else’s day, if only for a minute.

 


more posts

Holiday Gifts and Cards? The Time to Act is Now!

You’re probably already feeling swooped up in the rush of planning for all that the last two months of the year will bring. Well, let’s add one or two more things to your Things to Do List, and take them off just as quickly. We’ll use the Who, What, When, Where and Why process. Who: Think about who deserves to hear from you this time of year. It’s probably a combination of clients/customers and vendors, those

Read More »
Linkedin puzzle

LinkedIn In A Hurry

Silly question; of course, you’re busy. Most of our clients come to us looking for marketing partners that can elevate the visibility of their business, allowing us to take daily marketing tasks off of their plates. We understand exactly how important your time is. We also know how important personal touches can be to further a personal brand. A personal note or point of contact could be the difference between gaining a new client or

Read More »

What’s Old is New Again

Since early October, we’ve been actively building our clients’ 2015 strategic marketing plans. It’s quite a process, but one that is useful in so many ways. In this prior blog post, see some of the benefits of having an overall strategy and plan in place for the entire upcoming year.   When our team dives in to look at the dozens, if not hundreds, of potential marketing/public relations investments for each client, we look at the

Read More »