A Salute to Our Troops

My entire career has evolved around marketing and advertising, and I must say, I have produced, scripted and watched 100’s if not 1000’s of commercials; this is one of the very best I have ever seen! Before you watch it, let me explain why I think this is so well done.

• • First, there are very few commercials that can hold the audience’s attention with not one word spoken!
  • Second, the video production, visual scripting and direction are spot on.
  • Third, the EMOTIONAL message conveyed will tug at your heartstrings,
  • and lastly, the simple branding for Food City is more than memorable and associated to a positive message, which adds a total emotional feeling towards the brand.

Final thoughts…Thanks for your service grandfather and grandson, so that I can live in a country where freedom rings. Enjoy and share this link and touch someone else’s day, if only for a minute.