In our last article, we covered some of the email trends we’re seeing as we work daily in the digital space. With email marketing continuing to grow and remaining, or even increasing, in its effectiveness, capitalizing on this tactic may be important to your diversified marketing approach. Here are four more trends to consider:
Entertaining User Experiences
Entertaining users in email designs are gaining popularity. The use of animated gifs, dynamic & interactive features should evoke a sense of urgency or draw attention to brand incentives. Make sure everything renders perfectly across all browsers and screen readers. Do not overload emails with too much, though, since more means risk of being flagged as spam.
Visuals That are Close to Reality
Plenty of people are still working from home. As for email marketing, it is time to make your email atmosphere cozy and homey. This type of ambiance appeals to potential clients because of the pandemic. It helps to express empathy and let them know that we are all in the same boat. It increases trust and loyalty when the brand positions itself as a company that is always on their side.
People Illustrations
Human illustrations are also gaining popularity because they can take any aesthetics and experience according to your email. Also, the only way to show people without masks and stay in accordance with the rules is to use human illustrations. More and more people are also in favor of illustrations instead of real-life images because it is typically cheaper and easier to make than still-life photos.
Automation
Automation should be integrated throughout the email journey to give the user a sense of control over their inbox all the time. It helps to bring value that could generate into leads. You can personalize through automation or keep in contact with your established audience. Automating emails also saves time and headache, as you don’t have to keep track of where every user is on their email journey.
It’s a lot to keep up with! If you’re going to pursue email marketing efforts, we recommend you do so in a strategic manner to make the most impact and secure the best results possible. Please let me know if you’d like guidance or assistance from our digital marketing team.
Quote of the week:
Content builds relationships. Relationships build on trust. Trust drives revenue.
Andrew Davis