Our Founder/CEO Darcy K. Neighbors featured in Nevada Business Magazine in the marketing roundtable!

Thank you Nevada Business Magazine for gathering some of Las Vegas’ strongest and brightest marketing minds to discuss the state of the industry, especially in Las Vegas. Check out the spread!

5 Things to Consider when Hiring an Agency

You have been limping along and trying to do marketing and public relations in house with little to no results? There are 5 CIMple considerations in looking for and hiring an outsourced marketing or public relations agency: Does the agency you are considering have experience marketing for the service or product area you and your company focus on? If yes, great. If no, that is great, too! There are pros to hiring an agency with experience, as their learning

Anyone Can Do Marketing

Say, what? “Anyone can do marketing.” Yes, it’s true. Anyone can do marketing. The problem is, being able to “do it” doesn’t equate to being able to do it well. I can’t tell you how many times I’ve met with a prospective client and had an exchange like this: “Historically, what have you done from a marketing/public relations perspective?” “Well, we’ve tried a little of X, and last year we did Y.” “So, last year, for