As a full service marketing firm, CIM Marketing Partners has built our fair share of corporate websites. A question that always comes up in the planning process is, “Should we add a blog?” The answer? That depends on a few factors. Blogs die every day because of lack of commitment or passion, two integral factors in the success of content marketing. A content marketing strategy is essential to ensure the longevity and success of a
My entire career has evolved around marketing and advertising, and I must say, I have produced, scripted and watched 100’s if not 1000’s of commercials; this is one of the very best I have ever seen! Before you watch it, let me explain why I think this is so well done. First, there are very few commercials that can hold the audience’s attention with not one word spoken! Second, the video production, visual scripting and direction
Summer’s gone. School has started. Cooler temps are on the way. Thanksgiving is around the corner. December will be all filled up with holiday activities. That makes now the perfect time to prepare for and lock in an effective 2015 strategic marketing plan and budget. What’s in it for you? By planning now, you’ll… Avoid entering the New Year with no plan, leaving you to only react to opportunities that may appear. Clarify the New Year’s business
