You’re probably already feeling swooped up in the rush of planning for all that the last two months of the year will bring. Well, let’s add one or two more things to your Things to Do List, and take them off just as quickly. We’ll use the Who, What, When, Where and Why process. Who: Think about who deserves to hear from you this time of year. It’s probably a combination of clients/customers and vendors, those
Silly question; of course, you’re busy. Most of our clients come to us looking for marketing partners that can elevate the visibility of their business, allowing us to take daily marketing tasks off of their plates. We understand exactly how important your time is. We also know how important personal touches can be to further a personal brand. A personal note or point of contact could be the difference between gaining a new client or
Since early October, we’ve been actively building our clients’ 2015 strategic marketing plans. It’s quite a process, but one that is useful in so many ways. In this prior blog post, see some of the benefits of having an overall strategy and plan in place for the entire upcoming year. When our team dives in to look at the dozens, if not hundreds, of potential marketing/public relations investments for each client, we look at the
